SEO Specialist (Remote)

BD&J•Los Angeles, CA

2d•Remote

About The Position

BD&J is California’s leading personal injury law firm, having recovered over $2 billion for our clients. We are seeking a highly organized and detail-oriented SEO Specialist to support our digital marketing efforts, with a strong emphasis on directory management, verification, and off-page SEO strategies. This role will take full ownership of directory listings—from creation to verification and ongoing optimization—for both individual attorney profiles and firm-level listings. A key focus of this role is to help improve the firm’s visibility not only in traditional search engines, but also in AI-driven platforms and LLMs (Large Language Models) by ensuring accurate, consistent, and authoritative business data across the web.

Requirements

Familiarity with citation and listings platforms such as Yext, Chatmeter, Whitespark, or similar tools
Experience with SEO tools such as Ahrefs, SEMrush, and Google Search Console
Experience with Reddit engagement and optimization strategies
Experience posting on Quora and other forums for visibility and traffic
Familiarity with link outreach and digital PR
Understanding of how user-generated content platforms influence SEO and AI/LLM visibility
Experience working with legal directories such as Avvo, FindLaw, and Justia

Responsibilities

Take full ownership of the directory management lifecycle: Research and identify relevant legal and local directories
Create, verify, and optimize listings for attorneys and firm profiles
Complete all verification processes (email, phone, documentation, etc.) with a high level of accuracy
Maintain consistency across all listings (NAP, descriptions, categories, services, etc.)
Lead directory verification efforts to ensure listings are trusted, indexed, and eligible for visibility in search engines and LLMs
Optimize listings for local SEO performance and entity recognition
Conduct citation building across top platforms (e.g., Google Business Profile, Apple Maps, Yelp, Yellow Pages, Facebook), as well as niche and competitor citations
Perform citation audits and cleanup to identify and resolve inconsistencies across existing listings
Monitor and update directory profiles regularly to maintain accuracy and completeness
Collaborate with internal teams to gather required attorney and firm information
Track progress and maintain documentation of directory submissions, verifications, and statuses
Support off-page SEO initiatives, including reputation management and citation expansion
Assist in identifying opportunities for backlinks, brand mentions, and AI/LLM citations