SEO & Copywriting Specialist

BLUE TENT MARKETING LLC•Atlanta, GA

1d•Onsite

About The Position

We are looking for a creative and forward-thinking SEO content expert to join our growing team as an SEO Copywriter across the Inhabit ecosystem of brands. This position requires a solid set of copywriting and editing skills to create content that supports SEO strategies. The role also requires a basic understanding of search engine optimization best practices and strategies, the ability to implement these strategies, and explain them to clients, especially for SEO content. The Bluetent Digital Marketing Team, along with other Inhabit brands, provides vacation rental clients with SEO, SEM, social media, content, and comprehensive digital strategies that are aimed at driving qualified traffic, enhancing the user experience, and increasing conversions. The SEO Copywriter plays a key role in crafting search engine optimization content strategies for our clients in the vacation rental industry. This role requires exceptional critical thinking and communication skills, as well as a strong competency in SEO-optimized writing.

Requirements

Minimum of 2-3 years agency or in-house SEO copywriting experience.
Excellent communication skills – both verbal and written.
Experience writing and editing blogs for a website.
Basic knowledge of Google Analytics.
Comfortable working in Drupal and WordPress CMS.
Able to use SEO site-audit tools to find and address issues.
Basic understanding of the Google ranking algorithm.
Able to apply search engine optimization best practices, such as internal linking, alt text, metadata, and content creation for E-E-A-T principles.
Ability to manage multiple client accounts at once, while keeping track of client initiatives, to-dos, tasks, and communication.
Strong attention to detail and excellent organizational skills.
Driven to achieve great results for clients.
Able to work both independently and in a team setting, with a willingness to help where needed
Enthusiasm and a passion for digital marketing.

Nice To Haves

Page layout experience a plus.
Experience with WordPress block editor or Advanced Custom Fields (ACF) preferred.

Responsibilities

Work closely with a portfolio of e-commerce vacation rental clients to develop and implement SEO content strategies based on individual client needs and business goals.
Write new website content or help generate content strategies for clients while working with a SEO specialist or Strategic Account Manager. This includes supporting content for property search pages, travel guides, event calendars, and other content relevant to guests and owners of short-term rental properties.
Write, optimize, and post blogs.
Migrate content to new websites.
Create content for new site builds via Content Setups
Prepare monthly reports using Looker Studio to communicate progress and strategies to clients.
Perform SEO edits, including adding links and keywords, to blogs and landing pages
Use analytics tools to evaluate performance of content
Use SEO tools such as Yoast to fix common issues with metadata
Create SEO-friendly page layouts
Find and embed third-party content, such as maps, YouTube videos, social posts, and forum posts
Source images in accordance with copyright standards
Collaborate with internal teams, including Bluetent and Inhabit web developers, project managers, advertising specialists and strategic account managers.
Keep up with Content Marketing industry blogs and news to apply best practices or new recommendations to client work, as well as share information with team members.
Other duties as assigned.