SEO Specialist

Turo•Toronto, ON

11d•Hybrid

About The Position

The SEO Specialist will support the growth of Turo’s organic visibility, traffic, and bookings across international markets through hands-on SEO execution. This role will help drive technical SEO, content optimization, on-page improvements, and cross-functional initiatives in partnership with teams across Growth, Product, Engineering, and Content. The ideal candidate is analytical, detail-oriented, and excited to solve complex SEO challenges at a global scale.

Requirements

Bachelor’s degree in marketing or quantitative field required.
4+ years of experience required in SEO
SEO experience, with a strong foundation in technical SEO, on-page optimization, internal linking, content strategy, and organic growth.
Proficiency in SEO and reporting tools such as Google Analytics 4, Google Search Console, Semrush and/or Ahrefs.
Strong understanding of technical SEO principles, including schema.org, Core Web Vitals, crawlability, indexation, site architecture, and rendering best practices.
Ability to manage stakeholders and clearly communicate initiatives, priorities, and performance insights across varying levels of the organization.
Excellent time management skills with a proven ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Strong analytical and problem-solving skills, with the ability to turn data into actionable recommendations.
Ability to collaborate cross-functionally with different departments and role profiles, including Product, Engineering, Content, and Analytics teams.

Nice To Haves

Experience working within Storyblok and WordPress.
Experience in a B2C marketplace or travel/ecommerce environment.
Experience working in DOMO.

Responsibilities

Technical Implementation: Partner cross-functionally with Product and Engineering to scope, prioritize, and support implementation of technical SEO fixes that improve search visibility and site performance.
Technical Audits: Lead technical search visibility and site performance to uncover opportunities related to crawlability, indexation, site health, schema opportunities, and overall organic performance across global markets.
On Page Optimizations: Execute on-page SEO optimizations, including metadata, internal linking, heading structures, and content refinement, to improve rankings and user experience.
Content Opportunities: Identify and recommend new content opportunities through keyword research, competitive analysis, and market-level insights to support scalable organic growth.

Benefits

Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities