SEO Specialist

Granicus LAC

21h • Remote

About The Position

Granicus is a GovTech company focused on transforming the industry by connecting governments and their constituents. They offer comprehensive cloud-based solutions for communications, website design, meeting and agenda management, records management, and digital services. Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. The SEO Specialist will analyze and review client websites, set up CRO tests, and assist the paid media team. They will work closely with SEO Analysts to improve traffic and implement website optimizations for search engines.

Requirements

• Passion for search engine marketing and digital marketing, willing to keep abreast of new technologies and changing landscape.
• Knowledge of Google Analytics and/or other analytics tools.
• Ability to pick up abstract/complex SEO/SEM concepts quickly.
• Fairly advanced technical acumen and digital marketing experience.
• Ability to communicate internally with the digital marketing team and explain the role SEO plays in digital marketing.
• Flexibility to change with department as it continues to grow.
• 1-3 years of SEO and/or paid media experience preferred.

Nice To Haves

• A degree is not a requirement.

Responsibilities

• Analyze and review client websites.
• Set up CRO tests.
• Assist the paid media team.
• Work closely with SEO Analysts to make recommendations to improve traffic and assist in implementing those changes to websites so they are optimized for search engines.
• Effectively communicate with the entire staff either verbally or written.
• Reinforce a positive team environment and effectively collaborate with all members of the SEO team.
• Work on multiple projects or tasks in a deadline-driven environment.
• Set up processes and manage monthly link building activities, link analysis, link requests.
• Provide linking strategy.
• Perform QA for Google Analytics implementations by ensuring tags are placed properly, custom goals are configured correctly, and data is collecting properly.
• Keyword research and reporting, utilizing various SEO software.
• Perform organic site reviews of client websites.
• QA developer work when needed, checking for broken links, header checks, etc.
• Assist team in technical audits to ensure the site is properly developed to maximize search engine visibility.
• Work with developers to fix any on-site issues that may hinder website performance in the Search Engines, including duplicate content, crawl issues, sitemap issues, etc.
• Design and implement on-site SEO enhancements including Title/Meta Tags, header updates, content creation and optimization, image optimization, etc.
• Assist the Content Creation team with adding new content to websites and completing optimization enhancements.
• Make informed decisions based on analytics data for further optimization and to pinpoint issues with the client's site.
• Conduct extensive initial and ongoing keyword research, analysis and selection.
• Assist SEO Analysts in ideating and creating A/B tests on the Simpleview CMS.
• Creation (including copywriting) of all paid media campaigns (Google Ads, Bing, Facebook, Instagram, LinkedIn, etc.) based on input from Digital Media Analysts.
• Regularly check campaigns for errors, broken links, tracking issues, keyword conflicts, etc.

Benefits

• Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs.
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
• We bring in special guests from time to time to discuss issues that impact our employee population

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees