About The Position

TransPerfect is seeking a strategic, data-driven SEO Specialist to join their Digital department. This role will support global brands in expanding into the Cantonese and international markets, focusing on turning SEO efforts into measurable business growth. The specialist will work on a variety of international SEO and digital visibility projects, aiming to enhance brand performance across traditional search engines and emerging AI-powered platforms.

Requirements

  • Native or fluent Cantonese
  • Strong technical and on-page SEO knowledge
  • Experience with international SEO and localization
  • Familiarity with AI search, LLMs, and prompt engineering
  • Proficiency with SEO tools such as Screaming Frog, Google Search Console, Ahrefs, Semrush, or similar

Responsibilities

  • Conduct Technical SEO Audits
  • Perform LLM Visibility Audits
  • Review Core Web Vitals, Hreflang & Canonical configurations
  • Develop Content Strategy & Optimisation plans
  • Provide Technical SEO Consulting
  • Engage in AI Prompt Development
  • Execute Website Crawls & SEO Analysis
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