SEO Specialist

Amsive•New York, NY

30d•Hybrid

About The Position

The SEO Specialist will be responsible for supporting Amsive's organic programs, leading SEO and search-driven content and technical strategies for our clients. The candidate will be responsible for handling a range of program activities both independently and as part of a larger SEO strategy team. You should have a passion for the digital world, a propensity to problem-solve, phenomenal attention to detail, and a boundless desire to learn. Our most successful team members are often both "right-brained" (creative) and "left-brained" (analytical). They are also strong team players, as collaboration and education are very important within our SEO team.

Requirements

Bachelor’s degree in marketing, advertising, communications, business, or a related area
2-3+ years of experience contributing to or managing successful SEO programs, preferably in an agency setting
Experience performing SEO for B2B and/or local businesses, including best practices related to lead generation, location optimization, content strategy, and visibility improvement across service-based or multi-location websites.
Experience with local SEO tools such as BrightLocal, Rio SEO, or similar platforms used for location management and performance tracking.
Able to effectively communicate ideas and technical concepts both verbally and in writing to clients and team members.
Consistently meets deadlines in a fast-paced environment by effectively prioritizing tasks and managing multiple projects.
Displays strong analytical and critical thinking skills to identify issues and develop practical solutions, especially for complex technical SEO challenges.
Skilled in managing time effectively to handle various tasks while delivering high-quality results on time.
Experienced in building and maintaining strong client relationships, setting expectations, and ensuring successful strategy execution.
Innovative in finding creative solutions to SEO and content challenges while balancing creativity with data-driven insights.
Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel
Knowledge of Google Search Console, Google Analytics/GA4, and other analytics tools
Understanding of intermediate marketing principles and a strong grasp on how to help clients meet business goals

Nice To Haves

Basic knowledge of HTML, CSS, JS and/or Python is a plus (curiosity and desire to improve in these areas is also a plus!)
Experience using SEO tools such as Screaming Frog, Botify, Lumar (DeepCrawl), Stat, SEMRush, Ahrefs, Conductor Searchlight/Content King, BrightEdge, or other keyword research tools

Responsibilities

Help define and execute SEO strategy for Amsive's SEO clients, with a focus on content strategy and optimization, B2B marketing, and local search
Develop comprehensive keyword research documentation and strategic keyword evaluations
Create search-optimized, compelling metadata content and website content
Monitor and analyze site performance using a range of SEO and site analytics tools, provide reports in Looker Studio, Excel and PowerPoint
Conduct technical SEO audits and provide recommended solutions, working with development teams to advise on implementation
Assist account managers in translating client objectives into search marketing strategy
Communicate with account managers and clients around SEO strategies, tactics, deliverables, and performance
Stay up to date on current SEO industry trends and technologies, and communicate these trends to clients and the Amsive team
Help guide and support analysts in their development, contributing to their growth in SEO while enhancing their technical and strategic SEO skills.