SEO Manager - North America

DAZN•New York, NY

12d•$80,000 - $100,000•Hybrid

About The Position

Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. DAZN offers a dynamic work environment with a great balance of career growth and lifestyle. If you’re excited about shaping the future of live and on-demand sports entertainment, this is the perfect place to make your mark and grow your career. As our SEO Manager – North America, you will own DAZN’s organic search strategy across North America, driving subscriber growth through best-in-class SEO and AI Search. Reporting directly to the VP of Organic Media, you will be DAZN’s go-to SEO expert in the region — shaping how millions of sports fans discover us through search engines, AI platforms, and beyond. This is not a narrow, one-dimensional SEO role. You will define and execute the full organic and AI search strategy for North America, acting as hands-on content SEO partner to our editorial teams and a key collaborator with PR on offsite presence. Working cross-functionally with our central team, you will optimize the customer acquisition cycle and ensure DAZN remains at the forefront of organic media, including search engines and emerging AI platforms. Based in New York, you will join a fast-paced team where you’ll have the independence and the authority to implement initiatives that move the needle on our USA business.

Requirements

Proven SEO track record: solid experience delivering strong organic search results, either agency-side or in-house, with a strategic as well as hands-on approach.
Expertise across all areas of SEO, with a particular focus on content SEO and offsite/link building strategies.
Hands-on experience with SEO tools including Google Search Console, Ahrefs, keyword ranking platforms (e.g. STAT, AWR), and Google Analytics / GA4.
Comfortable working in a CMS and familiar with the basics of how content is published and structured across large sites.
Experience with AI SEO (GEO – Generative Engine Optimisation) and how to optimise for emerging AI search platforms — this is a key new focus area for the team.
Confident communicator able to build strong relationships across Editorial, PR, and Product teams, with an appetite to challenge convention and champion organic search.
Mindset: curious, data-driven, and passionate about sport.

Nice To Haves

Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console.
Experience in a digital subscription business or streaming platform.

Responsibilities

Define and implement the organic search strategy & roadmap for DAZN.com portals in North America, ensuring presence in both traditional search engines and emerging AI search platforms.
Content SEO – Lead the content SEO strategy for DAZN North America, providing best-in-class recommendations to our editorial teams and supporting the content roadmap for DAZN News US.
Offsite SEO & PR – Work alongside our PR team to strengthen DAZN’s offsite presence and brand reputation, growing the number of high-quality citations and backlinks across North America.
Reporting & Analytics – Take ownership of internal SEO reporting, liaising with our central Analytics team to build dashboards and track performance against organic growth targets.