SEO Generalist (12-Month Contract)

Canva

6d • Onsite

About The Position

Canva is seeking a passionate SEO Generalist to join the International SEO team to help scale its next phase of growth in South Korea. This is a 12-month contract position where the SEO Generalist will work closely with the Korea SEO Lead and local team to create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts local audiences. The role requires initiative, direction, and support to create helpful and culturally relevant content for users in the South Korean market. Ideally, candidates are native Korean speakers with proficiency in Korean and English, and a strong understanding of the Naver ecosystem.

Requirements

• Native-level fluency in Korean and strong English communication skills.
• Technically strong writing skills with a flair for either structured or creative style — excellent grasp of Korean linguistic nuances.
• Basic understanding of SEO principles, content, and link building best practices — including familiarity with how Naver's algorithm and ecosystem differ from Google.
• Experience with CMS platforms and comfort working with structured briefs.
• Familiarity with SEO tools (e.g., Ahrefs, Google Search Console, Naver Keyword Tool, ScreamingFrog) is a plus.

Nice To Haves

• Prior experience writing for digital or SEO content.
• Prior experience with SEO content creation on Naver properties (Blog, Cafe, KnowledgeiN, etc.).
• Familiarity with Naver's algorithm, ranking factors, and SERP behaviour.
• Experience using Naver analytics tools to measure and optimise content performance.
• Experience with Naver content promotion and distribution strategies.
• Experience collaborating with Korean influencers or Power Bloggers for authentic, high-traffic backlinks.
• Experience creating content for Naver video platforms such as Naver Clip and TV.
• Understanding of local digital content or user behavior trends in South Korea.

Responsibilities

• Support the creation, optimisation, and publication of SEO-driven content for Canva's key landing pages and blog posts.
• Use local insights, keyword research (including Naver Keyword Tool), and SEO tools to identify content opportunities that drive traffic, visibility, and engagement across priority pages.
• Localize key English website pages to ensure strong rankings for the canva.com/ko_kr subfolder on both Google and Naver.
• Identify relevant external websites and partners for link-building opportunities and conduct outreach using tailored messaging aligned with Canva’s brand and ethical standards.
• Maintain accurate documentation and tracking of campaigns, link quality, and SEO performance metrics, and communicate results to relevant Canva stakeholders.
• Ensure all SEO activities adhere strictly to white-hat link-building practices and Canva’s quality guidelines.
• Bring a user-first perspective to SEO initiatives, proactively identifying opportunities to improve the search-to-conversion experience for Korean users.
• Propose creative solutions and fresh ideas that enhance how Korean users discover and engage with Canva — including across Naver surfaces.
• Stay up to date with Korean cultural, social, and digital trends across a wide range of topics to ensure content remains locally relevant.
• Question existing approaches constructively and suggest improvements based on user behavior observations.
• Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.).
• Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country.
• Stay up to date on GEO/AEO evolutions and next-generation optimization techniques.
• Be open to experimenting with new content formats and optimization approaches as the search landscape evolves.
• Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends.
• Collaborate with Canva's internal team, including marketers, designers, product manager, SEO Content Editor and the SEO Country Lead, to align on tone, messaging, goals, and brand standards.
• Monitor local search trends on both Google and Naver, track competitor activity, and analyse user behaviour to surface actionable insights that inform Canva's ongoing content and outreach strategy in South Korea.
• Partner with your SEO Lead to prioritize and deliver on weekly and monthly goals.
• Collaborate with peers in similar markets to share insights and strengthen international best practices.
• Communicate progress, blockers, and learnings clearly across teams.
• Support South Korea core team initiatives, contributing ideas to maximize marketing and branding campaigns and partnerships.
• Actively share insights and learnings — especially fresh perspectives on Korean user needs and Naver-specific market trends.
• Utilize AI tools for tasks like research, drafting communications, and more.
• Develop workflows to automate routine activities.
• Explore new AI solutions and share successful practices with the team.
• Spot inefficiencies in workflows and suggest AI-driven improvements.
• Record automation strategies and add them to shared resources.

Benefits

• Canva is a fast-growing, mission-driven company, and we're looking for talented people who want to contribute to something meaningful.
• Strong performers in this role have significant opportunities to grow with us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed