SEO-Driven Product Owner (US-Focus)

Growth Leads

29d•Remote

About The Position

Growth Leads is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability. We are seeking an experienced and motivated SEO-Driven US Product Owner to manage one or more of our websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth. As a Product Owner, you will have full commercial and product responsibility, requiring a mix of entrepreneurial thinking and strategic execution.

Requirements

Minimum 2 years of experience as a project manager in online marketing.
Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition.
Strong understanding of the US iGaming market, ideally with experience building iGaming assets.
Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment.
Hands-on experience with WordPress and managing content-driven sites.
Proven ability to lead and manage small teams effectively.
Experience in project management methodologies (e.g., Scrum, Agile).
Native English speaker (American English preferred).
Creativity in developing new content and marketing concepts.
Proactive, adaptable, and highly collaborative.

Responsibilities

Oversee and manage one or more affiliate websites, ensuring their growth and performance.
Develop and execute strategic SEO and content initiatives to drive traffic and conversions.
Manage a team of in-house staff and freelancers, overseeing task allocation and quality control.
Optimize site usability, content strategy, and overall user experience.
Conduct market and competitor analysis to identify trends and opportunities.
Monitor performance metrics, prepare reports, and adjust strategies accordingly.
Develop and manage project budgets, timelines, and resources efficiently.
Ensure alignment with editorial standards, SEO best practices, and monetization strategies.
Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques.