SEO Content Strategist

Stream Companies•West Chester, PA

About The Position

Stream Companies is looking to hire a driven SEO Content Strategist to develop and execute content strategies that drive traffic and generate leads. The SEO Content Strategist’s responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.

Requirements

Bachelor's degree in marketing, communications, advertising, journalism, or related field
2-4 years at a Marketing Agency preferred
Strong ability to analyze data from search engines, Google Analytics 4, internal data and make actionable decisions and recommendations
Excellent written, interpersonal, communication, and public speaking/presentation skills
Advanced skills with Microsoft Office, including Outlook, Word, PowerPoint, and Excel
Enthusiasm about SEO and the internal drive to continuously learn to keep up with the latest SEO trends
Strong organizational skills with excellent attention to detail
Ability to multitask with solid time management skills

Responsibilities

Curate monthly content strategies using keyword research and competitive analyses
Work heavily in Google Analytics 4, measuring and reporting on organic traffic and conversion trends
Regularly optimize Google Business Profile and local citation listings
Link-building initiatives: planning, coordinating, executing, tracking, analyzing and then repeating
Optimize websites on various content management systems using SEO best practices
Conduct technical audits checking for broken links and usability errors on desktop and mobile sites
Work with senior marketers to propose solutions and strategies that meet client needs through email, conference calls, and face-to-face meetings
Work alongside PPC and Social Media teams to develop integrated strategies and solutions for Stream clients
Create and launch A/B tests to help with user experience through conversion rate optimization (CRO)
Manage client YouTube channels and optimize individual videos