SEO Strategist

POD Marketing•Calgary, AB

2d•CA$55,000 - CA$65,000•Hybrid

About The Position

This role involves managing a portfolio of client accounts, developing and executing SEO strategies to drive measurable results and deliver an exceptional client experience. The SEO Strategist will oversee technical and content-focused SEO initiatives, analyze performance data, and collaborate with the SEO team. The ideal candidate is excited about the evolving world of search, driven by data analytics, and passionate about helping clients increase their visibility to potential patients.

Requirements

Legally able to work in Canada and located in Calgary, AB
Bachelor’s degree in Business Administration, Marketing, or a related field
2+ years of digital marketing experience, with at least 1 year focused on SEO.
2+ years in customer service, hospitality, or client relationship management
Strong organizational and project management capabilities
Basic writing and editing skills.
Exceptional problem-solving abilities and an analytical mindset.
Ability and willingness to communicate with clients, including the ability to simplify complex concepts.
SEO certification (ex: HubSpot, Moz, SEMRush, etc.).
Experience with WordPress, Google Analytics, Google Search Console, Google Business Profile, and SEMRush.

Responsibilities

Manage a diverse portfolio of clients, focusing on delivering an exceptional client experience tailored to specific needs, ensuring satisfaction and long-lasting relationships.
Formulate and supervise SEO strategies across multiple verticals.
Utilize WordPress for blog publishing and essential SEO adjustments.
Serve as the client's main point of contact for deliverables and performance discussions.
Generate captivating blog topics and direct the SEO content strategy.
Conduct comprehensive keyword research and optimizations.
Extract actionable insights using tools like Google Analytics, Google Search Console, Google Business Profile, and SEMRush.
Manage and oversee the completion of technical SEO tasks, such as 301 redirects.
Train new team members on best practices and protocols, providing valuable insights to improve their performance.
Support process innovation and documentation, working closely with Senior team members and manager to ensure optimal efficiency and effectiveness.
Participate in small-scale product development initiatives, contributing ideas and collaborating on implementation.
Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.

Benefits

Three weeks of paid vacation
Twelve flex days
A Passion Day
A company-wide MeMonday
Thirty-day remote work policy
Twenty-six hours of paid volunteer time each year
Comprehensive benefits package including health, dental, vision, and spending accounts
Mentorship program
In-house leadership development program
DiSC communication training
Ongoing learning opportunities
Regular one-on-one check-ins
Quarterly performance conversations
Culture of continuous feedback
Discounts with local vendors