SEO Strategist

Bamboo Works

2d • Remote

About The Position

We are seeking an analytical, growth-focused SEO Strategist to join a fast-growing digital agency working with service-based, B2B, retail, and eCommerce clients. Rather than just running basic optimizations, this role is built for a strategic thinker who can architect holistic search strategies, lead end-to-end campaign performance, and leverage modern AI workflows to scale organic growth. In this position, you will own client campaigns from initial technical audits through long-term roadmap execution. You will translate organic data into clear business insights, guide content and design teams toward SEO-first execution, and continuously adapt search strategies across local, national, and AI-driven search platforms.

Requirements

• 5+ years of experience building and executing successful SEO campaigns, ideally within service-based, B2B, local business, or SME niches (experience with UK/Irish markets is a strong plus).
• Advanced proficiency with industry-standard SEO platforms ( SEMrush, Ahrefs, Google Search Console, Google Analytics 4 ).
• Hands-on experience navigating and optimizing various website builders, including WordPress, Shopify, Webflow, Squarespace, and Wix .
• Deep understanding of site architecture, technical indexing, local search signals, and conversion-focused content principles.
• Active experience leveraging AI tools (e.g., ChatGPT, Surfer SEO, Claude) to accelerate keyword research, content briefs, and on-page scaling.
• Exceptional written and spoken English, strong project management skills, and the ability to work independently during European business hours.

Nice To Haves

• Dedicated E-commerce SEO campaign experience.
• Advanced understanding of JSON-LD schema markup, structured data, Conversion Rate Optimization (CRO), and basic UX principles.
• Experience working directly with Irish or UK-based client accounts and local search behaviors.

Responsibilities

• Design and own end-to-end organic search strategies—including comprehensive site audits, technical architecture roadmaps, keyword gap analyses, and ROI-focused campaign positioning.
• Direct and execute technical SEO, site structure enhancements, schema markup, and metadata optimization across major CMS environments (WordPress, Shopify, Webflow, Squarespace, and Wix).
• Integrate advanced AI tools (e.g., ChatGPT, Surfer SEO) to streamline content planning and on-page optimization, while structuring content for entity-based search and AI-driven discovery engines.
• Drive local SEO initiatives—including Google Business Profile management, local citation building, and location-specific page structures—alongside national search strategies.
• Monitor rankings, backlink profiles, and domain authority using SEMrush, Ahrefs, and Google Search Console. Execute ethical, white-hat link building and deliver actionable data-led reporting.
• Partner with content creators, web developers, and designers to ensure brand assets align with technical SEO and UX best practices, managing workflows seamlessly via Asana and Slack

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed