SEO / GEO Content Strategist

Cisco•Rtp, NC

2d•Remote

About The Position

Cisco is seeking a strategic Content Strategist to lead our organic growth initiatives in an AI-first search environment. This role is responsible for helping ensure Cisco’s technical expertise, product documentation, and thought leadership content are the primary sources of truth for both generative AI answer engines and traditional search engines. You will define what content is created and how it is structured, surfaced, and validated to meet the high standards of B2B decision-makers, establishing Cisco’s Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) content practice. As search continues evolving from blue links to conversational answers, our ability to be cited by AI models is critical to our market position. You will own the strategy for creating and optimizing our vast organic content library, ensuring that when customers ask LLMs about networking, security, observability, or collaboration, Cisco is the authoritative answer across the entire buyer journey.

Requirements

2 years of hands-on experience creating GEO/AEO content.
8 years of experience in content strategy, SEO, or organic growth, preferably within a complex B2B or technology environment.
Deep understanding of E-E-A-T principles and how they apply to technology content.
Proficiency in using enterprise SEO platforms such as BrightEdge and Screaming Frog, with a focus on using these tools to audit page-level content performance, metadata and crawlability.
Experience using emerging GEO/AEO platforms such as Profound, AthenaHQ, or Scrunch AI.
Strong analytical skills and the ability to communicate complex search trends to executive stakeholders.
A passion for AI and experience with LLM-based workflows for content production.

Responsibilities

Design and execute an enterprise-wide GEO/SEO content roadmap, identifying high-impact opportunities for content creation and refreshes that align with Cisco’s business objectives.
Write high-quality content and manage a pool of writers, providing training and support to influence stakeholders across the organization.
Leverage keyword research, audience data, and competitor analysis to develop search-first content plans that map to customer buyer journeys.
Build and manage the pipeline for AI-assisted content optimization in close collaboration with the Operations & Intelligence team, establishing human-in-the-loop workflows to ensure accuracy, tone, and E-E-A-T standards are maintained across all Cisco assets.
Serve as the primary subject matter expert on organic search performance, collaborating with the Operations & Intelligence team to inform the development of dashboards to track search visibility, including rankings, impressions, AI mentions/ citations, traffic, and conversion.
Translate insights into actionable recommendations for stakeholders and leadership.
Conduct continuous analysis of the competitive landscape to identify gaps in topical authority.
Proactively recommend pivots in content strategy to maintain Cisco’s dominance in key technology domains.
Ensure all content is optimized for discoverability, understanding how bots crawl and extract content.
Check page-level elements, including Meta Robots, Canonical tags, and Schema Markup, to ensure content is correctly indexed and understood by search engines and LLMs.
Partner with brand, integrated marketing, web marketing, and product marketing to ensure that content quality and technical architecture work in tandem.
Act as the internal expert on how LLMs ingest and prioritize enterprise information.

Benefits

medical, dental and vision insurance
a 401(k) plan with a Cisco matching contribution
paid parental leave
short and long-term disability coverage
basic life insurance
10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
paid year-end holiday shutdown
4 paid days off for personal wellness determined by Cisco
16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees (non-exempt employees)
flexible vacation time off program (exempt employees)
80 hours of sick time off provided on hire date and each January 1st thereafter
up to 80 hours of unused sick time carried forward from one calendar year to the next
Additional paid time away may be requested to deal with critical or emergency issues for family members
Optional 10 paid days per full calendar year to volunteer
annual bonuses (for non-sales roles)
performance-based incentive pay on top of their base salary (for sales roles)