SEO Content Specialist

Lithia & Driveway

3d • $50,000 - $75,000 • Remote

About The Position

Dealership: L0021 LAD Advertising Lithia & Driveway | SEO Content Specialist At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential. Are you a creative and detail-oriented professional with a passion for the automotive and electric vehicle (EV) industries? We are seeking an SEO Content Specialist to craft engaging, informative, and SEO-optimized content for lithia.com, greencars.com, and dealership websites nationwide. From writing educational content and marketing copy to franchise application materials, your work will captivate audiences and drive organic traffic. This is a unique opportunity to collaborate across teams, lead innovative projects, and establish yourself as a key player in a fast-paced, dynamic industry. Location: Remote Compensation Range: $50,000-$75,000 - Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

Requirements

• 2–5 years of professional SEO experience, with agency experience preferred
• Strong attention to detail with a consistent focus on delivering high-quality work
• Proficient in front-end technologies including HTML, CSS, and JavaScript
• Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver
• Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics)
• Experience using AI-powered SEO tools strongly preferred
• Ability to design, edit, and optimize images for web performance
• Excellent written and verbal communication skills
• Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment
• Leadership experience mentoring teammates and presenting in team or stakeholder meetings
• High School graduate or equivalent, 18 years or older required.

Responsibilities

• Develop and optimize websites for both mobile and desktop.
• Identify common search trends using industry tools and create content to boost organic visibility.
• Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.
• Monitor competitor activities and search trends to gain insights and propose innovative strategies.
• Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content.
• Conduct regular audits to identify content/keyword gaps and maintain website accuracy.
• Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.
• Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.
• Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.

Benefits

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED