SEO Content Specialist

Centre Technologies • Houston, TX

30d • Onsite

About The Position

The Marketing Content Developer creates and optimizes high-impact content that strengthens brand presence and engages target audiences. This role owns content strategy research and execution, drives cross-platform content distribution, and ensures alignment with SEO and AEO best practices. The Content Specialist analyzes performance metrics to continuously refine content effectiveness and audience engagement. This role requires a strong storyteller who can uncover and communicate customer value while managing content across multiple platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline
• Proven knowledge of SEO, AEO, website optimization, keyword research, digital marketing, and social media best practices
• Strong writing, editing, and project management capabilities
• Comfortable balancing independent ownership with collaborative teamwork

Nice To Haves

• Exposure to technical services or IT-related environment preferred

Responsibilities

• Own the research, development, and execution of content strategies that align with business objectives and target audience.
• Translate insights from market trends, audience behavior, and performance data into actionable content plans that drive engagement and brand visibility.
• Create, edit, and publish high quality content across digital channels, including website pages, blogs, landing pages and social platforms.
• Ensure all content is optimized for SEO, AEO, clarity, and consistency while maintaining a strong brand voice and storytelling focus.
• Regularly audit and update web content to improve its effectiveness and ensure accuracy.
• Conduct keyword and search intent research to guide content creation and optimization.
• Continuously refine content to improve discoverability, rankings, and relevance as search behavior and AI-driven discovery evolve.
• Craft content across social media channels to increase brand reach and engagement.
• Monitor and report on platform performance and adjust based on analytics insights.
• Monitor and analyze content performance using analytics tools, measuring metrics such as traffic, engagement, and conversions.
• Use insights to recommend optimizations, test improvements, and continuously enhance content effectiveness.
• Collaborate closely with marketing, sales, product, and leadership teams to ensure content supports broader initiatives and campaigns.
• Translate complex ideas into clear, compelling messaging that supports business goals and customer understanding.
• Stay up-to-date on industry trends, emerging digital technologies, and content marketing practices to continually refine and enhance content strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees