SEO Content Manager

Asana • Vancouver, BC

2d • Hybrid

About The Position

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.
As our SEO Content Manager for NAMER, you will own the strategy and execution for keyword targeting, content library development, and organic visibility initiatives. You’ll work at the intersection of search strategy and content production, partnering closely with PMM, marketing, and web teams to ensure every piece of content earns its place in search. We are looking for a data-driven strategist to help us navigate the evolving landscape of AI-driven search and drive meaningful pipeline growth. This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday.

Requirements

• 4+ years of SEO content strategy experience, specifically within the B2B SaaS industry.
• Deep understanding of keyword research, search intent, and how AI/LLMs are changing modern search dynamics.
• Proven experience managing large-scale content libraries and editorial calendars for SEO.
• Proficiency with SEO and AI tools to scale workflows and analysis.
• A data-driven mindset with the ability to tie SEO efforts to measurable business outcomes.
• Strong cross-functional communication skills and the ability to influence partners in marketing and product.
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

Responsibilities

• Manage keyword targeting and opportunity analysis across NAMER markets, translating insights into clear content priorities.
• Optimize content for LLM retrieval and citation across AI search surfaces.
• Maintain and optimize the content library, including refresh cycles, consolidation, and performance improvements.
• Execute content-driven SEO initiatives, including brief creation, production, and AI-enhanced workflows for optimization.
• Drive off-site SEO strategy across reviews, forums, and community platforms in partnership with Customer Success.
• Track and report on content performance across organic and AI-driven search surfaces, tying efforts to traffic, conversions, and pipeline.
• Partner cross-functionally with PMM and Web teams to align content SEO strategy with broader business objectives.

Benefits

• Mental health, wellness & fitness benefits.
• Career coaching & support.
• Inclusive family building benefits.
• Long-term savings or retirement plans.
• In-office culinary options to cater to your dietary preferences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed