SEO Content Manager

RBC • Mississauga, ON

1d • Onsite

About The Position

As the SEO Content Manager, you will play a key role in producing and managing high-quality SEO content for RBC Insurance. Working alongside our SEO lead, you will write and edit content yourself and manage a roster of freelance writers. This role is ideal for a skilled writer and editor who is passionate about content, comfortable with SEO best practices, and experienced in managing creative talent.

Requirements

• Bachelor’s degree in marketing, Communications, English, or a related field.
• Minimum of 5 years of experience in content creation and SEO, with a proven track record of driving organic growth.
• Strong experience with WordPress, including content publishing, editing, and basic HTML/CSS knowledge.
• Hands-on experience using AI tools to improve content workflows and team efficiency.
• Proficiency in SEO and analytics tools such as Google Analytics, Amplitude, Google Search Console, SEMrush, and Ahrefs.
• Excellent communication and project management skills, capable of working cross-functionally with various teams.
• Ability to create SEO content briefs and provide editorial guidance to ensure content meets quality and SEO standards.
• Strong analytical skills to interpret SEO data and make informed decisions for content optimization.
• Strong copywriting skills to craft compelling and engaging content that aligns with brand voice and objectives.

Nice To Haves

• Experience in Direct-to-Consumer (DTC) marketing.
• Familiarity with technical SEO concepts and the ability to collaborate with developers to implement changes.
• Previous experience managing content strategies for financial or insurance-related websites.
• Knowledge of conversion rate optimization (CRO) and experience with A/B testing to improve content performance.
• Experience with backlink building strategies and developing outreach plans to secure high-quality links.

Responsibilities

• Write, edit, and publish SEO-optimized content for RBC Insurance, ensuring every piece meets quality and brand standards.
• Manage a roster of freelance writers, providing briefs, editorial feedback, and ongoing guidance to maintain consistent content quality.
• Build and maintain a content calendar to ensure a steady, well-planned flow of content aligned with business priorities.
• Apply on-page SEO best practices across all content, including meta titles, descriptions, headers, and internal linking.
• Use WordPress to publish and manage content, making updates as needed to support performance goals.
• Track and report on content performance metrics, using insights to inform ongoing improvements.
• Collaborate with the SEO lead, marketing, and product teams to ensure content supports broader business objectives.
• Conduct content audits and implement updates to improve site health and search visibility.
• Stay current with SEO trends, algorithm updates, and content best practices.

Benefits

• bonuses
• flexible benefits
• competitive compensation
• commissions
• stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options
• Opportunities to do challenging work
• Opportunities to take on progressively greater accountabilities
• Access to a variety of job opportunities across business
• RBCI software tools to boost your productivity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level