SEO Intern- JMU Students Only

CJ Pony Parts, Inc.•Harrisonburg, VA
•$17 - $17

About The Position

CJ Pony Parts is seeking a motivated, detail-oriented SEO & Content Marketing Intern for the Spring 2027 semester. The internship is exclusively available to currently enrolled Marketing students at James Madison University. The intern will gain hands-on experience in SEO, content marketing, Generative Engine Optimization (GEO), AI-powered content creation, keyword research, and digital marketing, working with marketing professionals on projects affecting organic search performance, website content strategy, and customer engagement. The internship is in the SEM department and is on-site or remote based on business needs. It runs from December 14, 2026 through mid-May 2027, with a flexible schedule designed to accommodate academic commitments and approximately 10 hours of work per week. Compensation is $17.00 per hour.

Requirements

  • Currently enrolled at James Madison University as a Marketing student.
  • Pursuing a bachelor's degree in marketing.
  • Strong writing, editing, and research skills.
  • Excellent organizational skills and attention to detail.
  • Ability to manage multiple assignments and meet deadlines.
  • Proficiency with Microsoft Office applications, including Word, Excel, and Outlook.
  • Interest in digital marketing, SEO, content strategy, and emerging AI technologies.
  • Available to work approximately 10 hours per week and for the full internship term from December 14, 2026 through mid-May 2027.

Nice To Haves

  • Familiarity with SEO fundamentals, keyword research, and content optimization.
  • Experience with blogging, academic writing, content creation, or digital marketing coursework.
  • Interest in the automotive industry and enthusiast communities.

Responsibilities

  • Learn and apply SEO best practices to content writing, editing, and research.
  • Research AI search trends and support Generative Engine Optimization initiatives on platforms such as ChatGPT and Google Gemini.
  • Use AI-powered tools to assist with content creation, research, editing, and SEO optimization.
  • Update existing website content with new product information and current model-year details.
  • Create and refresh category descriptions and assist with original Resource Center articles.
  • Conduct competitor research and content gap analyses.
  • Identify opportunities to improve internal linking and backlink acquisition efforts.
  • Monitor automotive industry news and share relevant updates with the team.
  • Learn to use keyword research, analytics, and SEO tools to identify content improvement opportunities.

Benefits

  • Opportunity to gain practical, resume-building experience in digital marketing and SEO.
  • Practical skills and portfolio-building experience.
  • Exposure to emerging AI and search technologies shaping the future of marketing.
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