Senior Website & Digital Marketing Manager (Remote)

Availity

8d • Remote

About The Position

Availity is seeking a Senior Website & Digital Marketing Manager to lead the evolution of our website and digital presence into a modern, intelligent, and high-performing ecosystem. This role will focus on advancing our digital experience strategy, AI-driven discoverability (LLM/AEO), and UX-led modernization within a B2B SaaS environment. Sponsorship, in any form, is not available for this role. Submitting a portfolio is required. Candidates without a portfolio will not be considered. If password protected, please include password to access it.

Requirements

• Strong website and digital expertise, with the ability to own and lead a website end-to-end, including performance, user experience, and modernization efforts.
• A minimum of 8 years of experience is ideal.
• Experience supporting B2B in a SaaS environment.
• Digitally and web-savvy, with a solid understanding of how websites drive business outcomes, including buyer experience, searchability, and performance optimization.
• Business acumen, you can understand our business model and translate business needs into effective digital strategies.
• Strong cross-functional leadership and influencing skills.
• Forward-thinking skills, you can identify opportunities, define improvements, and drive change without waiting for direction.
• Analytics proficiency, including experience interpreting data (e.g., Google Analytics) and using insights to guide decisions and optimize performance.
• Experience managing vendors and agencies, including scoping work, evaluating partners, and ensuring delivery against business goals.
• Familiarity with current CMS platforms (especially WordPress) and the ability to manage the existing site while evaluating future platform decisions.
• Exposure to emerging digital trends, particularly AI/LLMs, agentic search, and evolving buyer behaviors.
• UX and website modernization experience.
• SEO, CRO, AEO, LLM optimization knowledge.
• Must be able to use camera for all virtual meetings.

Nice To Haves

• Familiarity with marketing automation tools and CRM integrations (e.g., Salesforce, Pardot) to support broader digital ecosystem connectivity.
• Experience with additional web tools and platforms (e.g., Webflow or other CMS options), as well as third-party tools like Ceros or similar design/interactive platforms.
• Basic development or coding familiarity, with the ability to understand and work with code, even if not a full-time developer.
• Experience with or exposure to e-commerce capabilities, particularly as the business evolves toward subscription or digital product offerings.
• Modern CMS/DXP evaluation experience.
• Understanding of video and multimedia application within web experiences, which can enhance engagement and user experience.
• Prior healthcare industry experience, although not required, may help with ramp-up.
• Paid digital and social media experience.

Responsibilities

• Executing and leading website and digital experience strategy to support pipeline and revenue growth through website performance
• Driving forward the modernization roadmap, including platform evaluation beyond WordPress
• Championing AI-driven and next-generation digital strategies
• Serving as internal web and digital thought partner
• Lead UX and design transformation initiatives
• Improve user journeys, information architecture, and usability
• Elevate visual design and simplify complex concepts
• Own WordPress website management and execution
• Optimize performance, speed, and engagement
• Design within WordPress (light coding preferred)
• Lead SEO strategy and execution
• Drive AEO and LLM optimization
• Structure content for AI-driven discovery
• Execute CRO strategies
• Implement personalization strategies
• Align with demand generation efforts
• Align website with paid digital and campaigns
• Support landing page optimization
• Support limited eCommerce initiatives
• Lead social media and advocacy strategies
• Track digital KPIs and performance
• Connect website performance metrics to pipeline and ROI
• Support Marketing technology integrations (e.g., Salesforce, Pardot)
• Follow security and compliance best practices
• Manage agencies and vendors
• Collaborate cross-functionally and manage stakeholders

Benefits

• competitive salary
• bonus structure
• generous HSA company contribution
• healthcare
• vision
• dental benefits
• 401k match program
• unlimited PTO for salaried associates
• 9 paid holidays
• reimbursement up to $250/year for gym memberships, participation in racing events, weight management programs, etc.
• education reimbursement
• Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed