Senior Web Designer

UpGuard

1d • Remote

About The Position

UpGuard is hiring a Senior Web Designer to join a growth squad of growth marketers, developers, and a designer. The squad’s focus is to determine what turns website visitors into customers through experimentation and iteration. The designer will pitch ideas, design and test landing pages, page sections, and sign-up flows, and assess their impact. About 80–90% of the role is focused on web design, with the remainder supporting larger creative work such as interactive tools and launch pages.

The role works within UpGuard’s established design system and contributes new patterns based on test results. The designer will use AI tools to prototype and ship ideas, collaborate with growth and marketing partners and web developers, and help create high-quality interactive experiences. UpGuard aims to build a leading cybersecurity website, including interactive product demos, scroll-driven stories, and free tools.

Requirements

• At least 5 years of experience designing websites and marketing pages.
• A portfolio demonstrating design craft and outcomes, including pages that were tested and improved and at least one interactive or high-craft experience.
• A proven track record working in or alongside growth or performance marketing teams.
• Ability to explain tests designed, their outcomes, and how subsequent work changed based on results.
• Deep experience designing in an existing Figma design system, including components, variants, auto layout, and variables.
• Strong UI and interaction design skills, including layout, typography, hierarchy, motion, and responsive design across mobile and wide desktop.
• Sound design judgment, including the ability to challenge practices that would weaken the brand and to move on from concepts that data shows are not working.
• Proactive, autonomous approach and ability to manage several tests at once while setting clear expectations with stakeholders.

Nice To Haves

• Motion, interaction, or 3D skills for micro-interactions and scroll experiences, using tools such as Rive, Jitter, After Effects, or Spline.
• Experience designing interactive tools, calculators, or in-browser digital experiences.
• Data visualization skills, including turning research and statistics into shareable charts and graphics.
• Experience taking designs through to working prototypes in Framer, Webflow, or with AI tools.
• Web work recognized by Awwwards, FWA, or similar.
• Experience in B2B SaaS or cybersecurity.
• Experience creating high-converting Meta and Google ads.

Responsibilities

• Design and ship website experiments, including landing pages, page variants, UI modules, forms, and calls to action, each based on a clear hypothesis and metric.
• Propose test ideas, identify opportunities in data, write hypotheses, and shape briefs with growth marketers, performance marketing, SEO, and web developers.
• Design interactive web experiences such as browser-based product demos, scroll-driven stories, free tools, calculators, and launch pages.
• Use real product UI, product vignettes, and motion to communicate the security product and guide visitors from their problem to UpGuard’s solution.
• Build tests from the existing design system and turn successful new patterns into reusable components.
• Design landing pages for paid campaigns with close alignment to the ads driving traffic to them.
• Prototype quickly with AI tools, Figma, or code so the squad can evaluate interactive ideas before development.
• Hand off build-ready designs to web developers and QA shipped work for responsiveness, accessibility, and page speed.
• Review test results, including wins and losses, and document learnings in a playbook of what converts.

Benefits

• Monthly lifestyle subsidy for financial, physical, and mental well-being.
• Work-from-home setup allowance, provided within the first three months.
• US$1,500 annual Learning & Development allowance.
• Annual leave, plus two additional UpGuardian leave days.
• 18 weeks of paid parental leave, irrespective of parenting role.
• Personal leave allowance, including sick and carer’s leave.
• Fully remote working environment; attendance at physical offices in Sydney and Hobart is not mandatory.
• Top-spec laptops for team members.
• Paid subscriptions to generative AI tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed