Senior Web Analytics & Customer Experience (CX) Consultant
About The Position
NTT DATA is seeking a Senior Web Analytics & Customer Experience (CX) Consultant to work with their global client. The role involves analyzing digital analytics, web analytics, and CX analytics, with a strong focus on Google Analytics 4 (GA4). The consultant will be responsible for analyzing customer journeys, digital funnels, user behavior, and conversion optimization, as well as defining and monitoring CX metrics and KPIs. The position requires translating data into actionable business insights, creating dashboards and executive reports using BI tools, and working with web analytics implementations, tagging strategies, and event tracking. The consultant will also identify friction points and opportunities to improve digital customer experiences and collaborate with UX, Product, Marketing, and Business teams to implement recommendations.
Requirements
- 6+ years of experience in Digital Analytics, Web Analytics, or CX Analytics
- Strong expertise with Google Analytics 4 (GA4) or similar.
- Experience analyzing customer journeys, digital funnels, user behavior, and conversion optimization
- Ability to define and monitor CX metrics and KPIs
- Strong analytical skills and experience translating data into actionable business insights
- Experience creating dashboards and executive reporting using Looker Studio, Power BI, Tableau, or similar BI tools
- Experience working with web analytics implementations, tagging strategies, and event tracking
- Ability to identify friction points and opportunities to improve digital customer experiences
- Ability to work closely with UX, Product, Marketing, and Business teams to translate insights into recommendations and optimization initiatives
Nice To Haves
- Experience in banking, financial services, or highly regulated industries
- Experience with Google Analytics or Adobe analytics, Google Tag Manager (GTM), Looker, Contentsquare, Hotjar, FullStory, or similar platforms
- Familiarity with conversion rate optimization (CRO) and experimentation programs
- Working knowledge of SQL for data analysis
Responsibilities
- Analyze digital analytics, web analytics, and CX analytics.
- Analyze customer journeys, digital funnels, user behavior, and conversion optimization.
- Define and monitor CX metrics and KPIs.
- Translate data into actionable business insights.
- Create dashboards and executive reporting using BI tools.
- Work with web analytics implementations, tagging strategies, and event tracking.
- Identify friction points and opportunities to improve digital customer experiences.
- Collaborate with UX, Product, Marketing, and Business teams to translate insights into recommendations and optimization initiatives.
Benefits
- Empowerment and rewards are the cornerstone of our career development model.
- Professional experience and growth will be unmatched.
- Commitment to hiring and retaining a diverse workforce.
- Equal Opportunity/Affirmative Action-Employer.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
