Senior Vice President - Marketing

Warner Pacific Insurance Services•Westlake Village, CA

1h•$191,250 - $300,000•Hybrid

About The Position

Warner Pacific Insurance Services is a growing, private-equity-backed general agency with approximately 700 employees. The Senior Vice President of Marketing reports to the CEO, serves on the executive leadership team, and leads marketing strategy and execution across digital, LinkedIn and social media, search, email, and print. The role strengthens the brand and drives growth through independent insurance agents, carriers, and other strategic partnerships. The position works closely with sales leadership and market leaders across California, Colorado, Iowa, New York, Ohio, Florida, Texas, Arizona, South Carolina, Oklahoma, Illinois, Minnesota, and future acquisition states. Marketing investments should support business priorities and local market opportunities. The role leads marketing plans and campaigns, agent and partner engagement, acquisition marketing and integration, brand and communications, digital and AI search marketing, website and email strategy, marketing operations, and team and budget performance. It advises the CEO, executive team, and Board on market opportunities, competitive positioning, and distribution expansion. The role is hybrid for candidates local to Westlake Village, California; candidates outside California will be considered remote. The annual salary range is $191,500–$300,000. Benefits include merit increases, paid holidays, paid time off, medical, dental, vision, short- and long-term disability benefits, a 401(k) with match, and life insurance.

Requirements

10 or more years of marketing leadership experience, including senior leadership responsibility in a growing organization.
Proven track record leading marketing strategies that produce measurable growth in insurance, employee benefits, financial services, or a related business serving independent agents or distribution partners.
Strong knowledge of digital, LinkedIn and social media, SEO and AI search, email, and print marketing, as well as marketing automation, CRM integration, analytics, and practical use of generative AI.
Proven ability to build teams, manage budgets, and lead internal and external partners.
Strong executive communication skills and ability to turn complex offerings into clear, compelling agent messaging.
Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience.

Nice To Haves

Experience supporting acquisitions, brand integration, or expansion across multiple markets.
Private equity-backed company experience.
MBA.

Responsibilities

Develop and execute annual and multi-year marketing plans supporting sales growth, agent acquisition and retention, and product penetration in line with revenue and EBITDA growth plans.
Own marketing campaigns and channels, including digital, LinkedIn and social media, search, email, print and direct mail, content, webinars, events, and sales enablement.
Translate business goals into marketing plans with priorities, budgets, timelines, and performance measures aligned with sales cycles, enrollment periods, product launches, and market expansion.
Advise the CEO, executive team, and Board on market opportunities, competitive positioning, and distribution expansion.
Partner with state and regional market leaders on local marketing plans that balance consistent branding with local agent relationships, products, and competition.
Lead agent recruitment, onboarding, and engagement through educational webinars, agency leader outreach, and ongoing communications.
Equip sales teams with presentations, collateral, multichannel campaign materials, and follow-up tools.
Partner with carriers on co-branded campaigns, product launches, and events, making use of available carrier marketing funds.
Lead acquisition marketing from due diligence through announcement campaigns, brand transitions, website integration, and agent communications.
Communicate acquisition benefits while preserving local relationships and supporting agent retention and growth in acquired markets.
Assess and integrate acquired companies’ marketing teams, platforms, vendors, and processes.
Own the Warner Pacific brand and maintain consistency across markets, acquired businesses, and channels.
Lead thought leadership, public relations, industry events, and executive visibility, including LinkedIn presence for the CEO and senior leaders.
Make LinkedIn a primary channel for reaching agents and agency principals through the company page, executive thought leadership, employee advocacy, and targeted advertising, with other relevant social channels as support.
Lead SEO across company websites, including technical, content, and local search for each market.
Lead AI search optimization (GEO/AEO) to support accurate representation and citations in AI-generated answers.
Manage paid digital media, including paid search and LinkedIn and social advertising, against cost-per-lead and return targets.
Use generative AI to scale content, personalization, and analytics with appropriate brand and compliance review.
Own website strategy, design, content, user experience, and functionality across Warner Pacific and acquired businesses, including development partners, analytics, and maintenance.
Lead email marketing functionality and processes, including segmentation, automation, testing, deliverability, and reporting.
Oversee print and direct-mail marketing, including collateral, event materials, and targeted campaigns connected to digital follow-up.
Partner with technology and sales operations teams to connect marketing platforms with CRM systems and improve lead routing and follow-up.
Maintain contact data quality and consent management, and ensure compliance with insurance advertising, carrier co-branding, and email and text messaging rules.
Build and lead a high-performing marketing organization with clear accountability and strong business partnerships.
Manage marketing budgets, agencies, vendors, and technology investments.
Establish dashboards connecting marketing activity to agent engagement, sales pipeline, revenue growth, retention, customer acquisition cost, and return on investment; use results to refine priorities.
Present marketing plans, results, and recommendations to the CEO, executive leadership, and the Board.