Senior Vice President, Marketing

Howard Hanna Real Estate Services•Mayfield Heights, OH

1d•Onsite

About The Position

Howard Hanna Real Estate Services is seeking a strategic, collaborative and results-oriented Senior Vice President of Marketing to lead execution of enterprise marketing priorities and oversee a high-performing marketing organization. The role supports brand strength, brokerage growth, agent recruiting and productivity, consumer engagement, and promotion of the value of the company’s integrated real estate services across multiple states, markets and business lines. The SVP oversees Communications, Brand, Enterprise Creative, Digital Marketing & Product, and Data Analysis & Insights, alongside field marketing resources that support local market activation. Working with the CEO, Chief of Staff, brokerage operations, Market Presidents, technology leaders and essential services leadership, the SVP ensures marketing is a responsive and accountable business partner. This position is based in Howard Hanna’s Cleveland Home Office in Mayfield Heights, Ohio, with quarterly travel to other Howard Hanna markets required.

Requirements

Bachelor’s degree in marketing, business, communications or a related field.
10+ years of progressive marketing experience, including substantial leadership responsibility.
Experience leading multidisciplinary marketing teams and coordinating work across multiple markets or business units.
Demonstrated success connecting marketing initiatives to growth, lead generation, customer engagement, agent or sales-force enablement and measurable outcomes.
Strong working knowledge of brand, communications, creative, digital marketing, CRM, analytics and marketing technology.
Experience managing budgets, external partners, competing priorities and organizational change.
Excellent executive communication, collaboration, talent development and project execution skills.
Ability to influence across a family-owned, entrepreneurial and geographically distributed organization.
Quarterly travel to other Howard Hanna markets is required.

Nice To Haves

Advanced degree.
Experience in real estate, brokerage, financial services, consumer services or another distributed sales environment.

Responsibilities

Develop and execute annual and quarterly marketing plans aligned with company priorities, market opportunities and available resources.
Advance initiatives supporting listing acquisition, agent recruiting and retention, consumer engagement, market share and essential services adoption.
Define objectives, timelines, ownership and performance measures; report progress and adjust programs based on results.
Implement and maintain consistent Howard Hanna brand identity and messaging across markets, business lines and customer touchpoints.
Lead brand activation through advertising, digital channels, signage, offices, recruiting, events and agent marketing, balancing enterprise standards with local relevance.
Partner with communications leadership on internal and external communications, public relations, executive messaging and reputation management.
Ensure clear, timely communications supporting business priorities, acquisitions, market expansion and organizational change.
Develop storytelling and content that strengthens relationships with consumers, agents, employees and communities.
Work with digital, technology and business leaders to improve websites, CRM, lead generation, marketing automation, social media and consumer engagement platforms.
Drive adoption and effectiveness of digital tools across field teams and agents.
Evaluate AI, first-party data and emerging technology opportunities based on business value, responsible use and consumer experience.
Use consumer, market and campaign data to inform targeting, segmentation, investment decisions and program improvements.
Establish dashboards and reporting that connect marketing activity with engagement, adoption, leads and business outcomes.
Lead enterprise creative planning, standards and production across design, advertising, content, video and photography.
Establish efficient workflows, prioritization and scalable templates that support high-quality enterprise work and effective local execution.
Partner with Market Presidents, managers and agents to convert enterprise initiatives into market-specific action plans.
Position field marketing teams as strategic advisors and coaches focused on listing marketing, sphere engagement, recruiting, content and technology adoption.
Create feedback loops between local markets and enterprise teams to improve service, relevance and results.
Coordinate marketing with Mortgage, Title, Insurance, Relocation, Property Management and other business lines.
Develop campaigns and consumer messaging that communicate the value of connected real estate services and support cross-business opportunities.
Support acquisition and market-entry initiatives through brand transition plans, launch marketing and stakeholder communications.
Coordinate with business leaders to preserve valuable local relationships while advancing enterprise integration.
Lead, coach and develop enterprise and field marketing talent; establish clear responsibilities, service expectations and performance accountability.
Improve collaboration, prioritization and execution across teams and markets, fostering responsiveness, innovation and continuous improvement.
Manage budgets, agency and vendor relationships, resource allocation and operational processes with an emphasis on efficiency and measurable return.
Set priorities, make decisions, coach teams and stay close to execution while influencing across a family-owned, entrepreneurial and geographically distributed organization.