Senior Vice President Media Strategy

PGA Tour•Ponte Vedra Beach, FL

About The Position

The Best Players Need the Best People. The Senior Vice President, Media Strategy defines and executes the PGA TOUR’s long-term media distribution strategy, with a primary focus on domestic rights. In conjunction with senior executives, this role leads the TOUR’s approach to rights packaging, deal structuring and negotiation of distribution agreements. Responsible for shaping how PGA TOUR rights are valued, positioned and brought to market to maximize reach, revenue, and long-term enterprise value. This role also ensures that the PGA TOUR’s entire media and commercial strategy is accounted for through such agreements. Working across the PGA TOUR enterprise to align media strategy, production capabilities, sponsorship priorities and commercial objectives. This role partners across business functions and alongside executive leadership to ensure distribution agreements are strategically aligned, commercially optimized and effectively operated. When most people think of the PGA TOUR, they envision famous golfers, exciting tournaments, and the TOUR’s generous support of more than 3,000 charities. We are all of these things, but there’s much more to the PGA TOUR than meets the eye. Behind the TOUR’s international reputation for sports excellence and philanthropic leadership is a dedicated team of business, sports management and entertainment professionals working together to support our players and advance our mission. Headquartered in Ponte Vedra Beach, Fla., we’re a dynamic group of individuals with diverse talents who share a deep respect for the sport of golf and the positive impact it has in communities across the United States and internationally. If your goals include being part of an exciting team that emphasizes professional development and the personal satisfaction of contributing to important causes, we encourage you to explore the many advantages and benefits of a career with the TOUR.

Requirements

15+ years of progressive experience in media rights, distribution strategy, corporate development or related leadership roles within sports, media or entertainment
Bachelor’s degree required; advanced degree preferred
Proven track record negotiating complex, high-value media distribution agreements
Deep understanding of content distribution, linear and streaming economics, rights valuation, and evolving media business models
Experience working with major media companies, broadcast partners and distribution platforms
Strong financial and strategic acumen, including valuation modeling and deal structuring
Executive presence with the ability to lead high-stakes negotiations and influence senior stakeholders
Ability to lead and build a high-performing team

Responsibilities

Lead and define the strategic direction for distribution of PGA TOUR live competition and related programming across domestic media platforms
Evolve and optimize the TOUR’s rights portfolio strategy, including packaging, windowing, exclusivity structures and partner mix
In partnership with senior executives, lead the structuring, negotiation and execution of PGA TOUR’s media distribution agreements
Shape how live programming inventory is valued, positioned and brought to market
Develop deal frameworks that align distribution strategy, sponsorship integration and long-term commercial growth
Partner with Corporate Partnerships leadership to align sponsorship strategy with media strategy
Assess market trends, competitive benchmarks and partner strategies to inform media rights positioning and long-term distribution strategy
Partner closely with PGA TOUR Studios and Broadcasting teams to align programming, scheduling, production capabilities and delivery requirements tied to distribution agreements
Oversee the TOUR’s Media Business Development team with focus on: Driving audience & financial growth outside of core media rights deals
Creating new IP and initiatives to support the TOUR’s commercial business and audience development objectives
Maximizing leverage in the next go-to-market rights cycle
Coordinate with other internal business development teams to support and drive the broader PGA TOUR strategy