Vice President, Social Strategy

Inizio Evoke•New York, NY

4d•$175,000 - $200,000•Remote

About The Position

The Vice President, Social Strategy will lead and grow the Social Strategy function across a portfolio of health and life sciences clients. You will shape the agency's social strategy offering, build the team's operating model, mentor talent, guide resourcing, and strengthen senior-level client and cross-agency relationships. This is a leadership role for a social strategist who understands how social media drives modern healthcare engagement spanning patient, caregiver, HCP, advocacy, corporate reputation, and brand ecosystems. As AI-powered answer engines reshape discovery and NLP-driven insights unlock new layers of audience intelligence, you will ensure social strategy is equipped for the next era of healthcare marketing. This is a remote role reporting to the Executive Vice President, Omnichannel Strategy.

Requirements

8–12+ years in social media, digital strategy, engagement strategy, or integrated marketing with depth in healthcare, pharmaceutical, biotech, or life sciences.
5+ years leading a social, digital, or engagement strategy function, team, or practice within an agency setting.
Bachelor's degree in marketing, communications, life sciences, business, or a related field preferred.
Track record identifying growth opportunities, expanding client relationships, contributing to new business, and shaping scopes of work.
Experience with social media's role in healthcare marketing spanning patient, caregiver, HCP, advocacy, corporate, franchise, disease education, and brand communications.
In-depth knowledge of FDA/FTC regulatory, legal, and compliance considerations for pharmaceutical and biotech social media, including experience partnering with MLR review teams.
Familiarity with adverse event escalation processes and compliant community management protocols.
Fluency in social listening, performance measurement, audience analytics, competitive analysis, and optimization with an understanding of how NLP can extend the value of these capabilities.
Working knowledge of how AI answer engines (ChatGPT, Perplexity, Google AI Overviews) source and surface health content and how social and web content strategy can influence those outputs.
Experience with generative AI tools, creator strategy, influencer engagement, or innovation pilots in a regulated marketing context.
Understanding of structured data, schema markup, and E-E-A-T signals as they apply to healthcare content discoverability.
Experience managing, mentoring, and developing strategists at multiple levels from emerging talent to senior team members.
Comfort with ambiguity, change, and growth-stage team building; able to create structure without slowing momentum.
Ability to translate complex social and technology concepts for senior clients and executive stakeholders.

Responsibilities

Lead and evolve the Social Strategy function: vision, services, standards, operating model, team structure, staffing, and growth priorities.
Build and develop a high-performing team of social strategists with clear expectations, growth pathways, and feedback rhythms.
Oversee staffing, allocation, and resourcing across engagements, balancing client needs, team capacity, and individual development goals.
Partner with account and growth teams to identify organic growth opportunities, shape scopes of work, support new business pitches, and commercialize new social strategy offerings.
Serve as the senior social strategy lead across a portfolio of healthcare, pharmaceutical, biotech, and life sciences clients.
Provide executive-level counsel on social ecosystem strategies, channel strategies, content frameworks, launch plans, paid/organic integration, and measurement.
Strengthen relationships with senior clients, account leaders, and cross-functional agency partners, ensuring Social Strategy is seen as a trusted, proactive, and high-value discipline.
Guide clients on the role of social within the broader omnichannel mix promoting awareness, education, engagement, behavior change, community connection, and measurable business impact.
Actively develop and embed capabilities in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring brand and disease education content is structured, authoritative, and surfaced accurately in AI answer engines.
Partner with in-house NLP capability to translate social listening, call center transcripts, and patient language datasets into applicable insight for CX journey mapping and GEO content optimization.
Architect social content strategies that contribute to the broader web corpus AI engines draw from, ensuring brand voice is represented in generated health answers.
Build and manage patient and HCP influencer programs, including vetted creator networks and FTC/FDA-compliant paid partnerships.
Maintain senior-level knowledge of major and new social platforms: Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Snapchat, and latest creator-led environments.
Advance agency capabilities through new frameworks, tools, training, thought leadership, innovation pilots, and scalable approaches to strategic excellence.
Stay ahead of the convergence of social search, AI-generated answers, and traditional SEO, translating emerging trends into actionable strategy for clients.