Vice President, Social Media Strategy

JPMorgan Chase & Co.•New York, NY

About The Position

JPMorgan Wealth Management is seeking a strategic, results-driven social media leader to shape and execute our presence across key platforms, including Instagram, LinkedIn, and YouTube. As a Vice President, Social Media Strategy within JPMorgan Wealth Management you will sit at the intersection of communications, content, and marketing, and is accountable for developing integrated organic and paid social strategies that elevate brand visibility, expand reach, and lead consideration. In addition you will lead end to end channel strategy for Instagram and YouTube, owning both organic growth and paid amplification to lead awareness, engagement and consideration.

Requirements

7+ years of experience in social media strategy, content development, or digital marketing: financial services or a regulated industry
Demonstrated track record of growing social audiences organically
Strong fluency in Instagram (discovery, Reels, community) and YouTube (long-form, Shorts, SEO, retention)
Experience developing original content series for social
Proven experience managing organic and paid social programs at scale
Strong storytelling instincts, particularly for affluent audiences
Ability to navigate cross-functional teams and compliance frameworks in a large organization
Clear communicator with experience presenting social performance and strategy to senior stakeholders

Nice To Haves

Experience building or scaling social channels from early stages
Background in financial services, wealth management, or related industries
Strong creative instinct paired with analytical rigor
Familiarity with social media monitoring and social listening tools

Responsibilities

Lead follower growth on a new Instagram presence — developing the voice, content cadence, and format mix that turns a new page into a destination audience
Develop and manage an original content series pipeline, from concept and pitch through production and performance iteration, with a focus on formats that resonate with affluent audiences
Partner with talent, creators, and internal subject matter experts to produce content that feels credible, compelling, and on-brand
Define platform-specific content strategies aligned to audience behavior, brand positioning, and business priorities
Oversee full-funnel paid social campaigns, ensuring alignment with broader content objectives and audience targeting strategies
Establish performance reporting frameworks that translate social metrics into clear business impact and actionable insights for senior stakeholders
Partner cross-functionally with brand, content, paid media, analytics, legal and compliance teams to deliver integrated and compliant social strategies
Lead social listening initiatives to surface PR matters, audience insights, cultural trends, and competitive intelligence that inform content strategy, series development, and campaign planning
Oversee community management and strategic engagement across brand channels
Test, learn, and optimize across platforms to improve performance and scale what works