Senior Vice President, Health & Wellness

5WPR•Miami, FL

28d•Hybrid

About The Position

5W Public Relations, one of the largest independently owned PR agencies in the U.S., is seeking a Senior Vice President to lead our growing Health & Wellness practice. This is a senior communications leadership role for a PR professional who thrives at the intersection of strategy, storytelling and client partnership. You’ll provide senior-level strategic counsel to clients and agency leadership, help shape agency operations, drive new business growth, and build and mentor a high-performing PR team. You’ll oversee a diverse portfolio of health and wellness brands, ensuring exceptional client satisfaction while delivering integrated communications programs that earn attention and drive results. This is a hybrid role, with 3 days a week in office in our Tampa or Miami office.

Requirements

12+ years of public relations and communications experience, with at least half in a PR agency setting
Deep knowledge of the Health & Wellness category and regulated industries, including the media landscape and a strong network of key reporters, outlets and influencers
Exceptional writing skills and strong attention to detail, with a track record of crafting PR programs, strategic plans and client-facing documents
Proven success delivering communications programs that meet or exceed targets
Ability to maintain and expand client relationships while pursuing and converting new business opportunities
Experience leading, motivating and developing a PR team, with the ability to prioritize team workload and client expectations in a fast-paced agency environment
Event and conference experience, including live and virtual activations
A collaborative approach that builds relationships across the agency, bridges workstreams and drives positive morale

Responsibilities

Lead relationships with senior-level clients as their trusted communications advisor, with a deep understanding of their business, brand and future offerings
Own a portfolio of Health & Wellness accounts, developing integrated, results-driven communications programs for B2B, HCP and consumer audiences across earned media, brand storytelling, digital, social and influencer channels
Drive creative strategy across client teams, including brand narrative and key messaging, launch strategies, speaker engagements and award submissions, crisis communications, internal and external materials, and in-person and virtual activations and press events
Provide top-tier strategic counsel and set the standard for quality work across the team, partnering with account teams to solve day-to-day client and media challenges
Lead account management, including budgets and financial management, communications plans, client presentations and overall client satisfaction
Oversee monitoring, reporting and results capture across GEO, earned media, and digital tools and insights
Grow existing business by bringing forward fresh ideas, expanding programs and increasing agency revenue
Raise the agency’s visibility and reputation by leading new business initiatives, pitches and thought leadership
Coach, mentor and motivate junior PR professionals

Benefits

Competitive salary
Comprehensive benefits
Wellness programs including partnership with ClassPass!
Flexible PTO
Summer Fridays and Winter, Spring, and Fall Fridays too!
Hybrid work model offering flexibility and work-life balance
Expanded parental leave and family planning support
Continuous learning through "5W University" and development initiatives
Student Loan Reimbursement
Professional Development Support
Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
Charitable giving, including matching donations