Senior Vice President - Growth, Digital Platforms, and Media

Nutrabolt•Austin, TX

10d

About The Position

Nutrabolt is seeking a Senior Vice President (SVP) of Growth & Digital to lead the next phase of the company's acceleration. This role will be responsible for reimagining Direct-to-Consumer (DTC) strategies, aggressively pursuing new and emerging digital marketplaces, and creating new commercial opportunities. The SVP will focus on maximizing the productivity and return on investment for all media and performance marketing initiatives to drive consumer engagement, acquisition, and lifetime value. This individual will also be responsible for developing the tools and processes necessary to measure, analyze, report, and democratize data for continuous optimization of investments and strategies. The ideal candidate is a digitally fluent business leader with strong P&L acumen and strategic thinking capabilities, able to collaborate cross-functionally to drive growth across various categories and business segments through innovative and measurable media investments.

Requirements

15+ years of experience in a combination of performance marketing, digital platform/P&L management, media, and eCommerce.
10+ years of experience building and leading high-performance teams within an analytics/insights function that develop strong partnerships with stakeholders.
Knowledge of how to build and scale a DTC business, including UX/CX, Loyalty, Customer Acquisition/retention, sales and P&L, product experiences, SEO, performance marketing, and customer care.
Experience leading an integrated media team, providing thought leadership/vision/direction.
Experience driving an enterprise approach to media buying/planning and analysis.
Experience building & managing internal and external (agency) partnerships.
Strong strategic acumen extending beyond the role, with an enterprise mindset that looks across the entire business (brand/product/analytics/commercial) to identify growth opportunities.
Strong interpersonal skills, with the ability to partner, communicate, and influence effectively across multiple departments and levels of seniority, up through the ELT and CEO.
Proven people leader who thrives on growing and developing winning teams.
Proven collaborator who strives to win as a team.
Innovator, willing to think differently, test-and-learn using calculated analysis, and find new solutions to drive growth.
Strong data and technical proficiency, including experience with web analytics tools, BI, and advertising analytics.
Excellent written and oral communication and presentation skills.

Nice To Haves

Experience pioneering emerging digital and social commerce, starting with but limited to TikTok Shop.

Responsibilities

Own the vision and execution for DTC and Social commerce.
Develop and manage media strategy/planning across the full funnel.
Oversee the creator network, marketing data and analytics, and customer care.
Build and drive creative and strategic integration across marketing functions and with commercial leadership through strong executive partnerships.
Oversee and pioneer emerging digital and social commerce, including TikTok Shop.
Identify and exploit new sources of revenue growth through an aggressive test and learn strategy.
Own full-funnel media strategy, planning, spend, and measurement.
Maintain an enterprise view of investment strategy and return on investment, using data/analytics to adjust strategy and capital deployment.
Build a test-and-learn agenda and mentality for the team.
Elevate the DTC business and offense by leveraging customer data for high-impact growth strategies across the funnel (acquire/convert/retain/refer).
Drive acquisition and top-line growth using integrated and unified performance marketing (SEO/SEM/affiliate/paid).
Collaborate with cross-functional partners to enhance the DTC experience.
Partner closely with finance, marketing, analytics, and commercial stakeholders to build an aligned growth agenda.
Drive an investor mentality, owning marketing spend & return for key channels.
Lead and develop teams with empathy, inspiration, and thoughtfulness, prioritizing their best interests.
Act as an effective coach and developer of talent, empowering teams with the skills, resources, and guidance needed to reach their potential.

Benefits

Competitive health insurance
Life insurance
Mental wellness programs
401K matching
Lifestyle Spending Account
Unlimited vacation paid time off
Volunteer time off
Discounts on C4 Energy, Cellucor, and XTEND products
Paid parental leave
Reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.