Senior Vice President, Commercial Partnerships

Barrett-Jackson Auction Co, LLC • Scottsdale, AZ

1d

About The Position

Barrett-Jackson is seeking a visionary and results-driven Senior Vice President of Commercial Partnerships to spearhead its revenue-generating commercial ecosystem. In this executive role, the candidate will be responsible for establishing and overseeing strategic partnerships and sponsorship programs that enhance the premium automotive lifestyle event experience. The Senior Vice President will drive revenue growth by developing and managing partnerships with automotive brands, financial services, insurance providers, aftermarket manufacturers, lifestyle companies, media outlets, and other aligned organizations. The role will involve developing a commercial strategy leveraging industry data, AI, market analysis, and digital tools. The strategy core focus will be to identify, secure, and activate partnerships and sponsorships to upscale and innovate BJAC events.

Requirements

• 10+ years of progressive leadership in commercial partnerships, sponsorship sales, or business development, preferably within motorsports, luxury automotive, live events, entertainment, or large-scale consumer events.
• Demonstrated ability to develop and implement innovative strategies leveraging data analytics, AI tools, market intelligence, and predictive insights to foster partnerships and sponsorship growth.
• Experience leveraging digital tools, platforms, and technologies to enhance sales processes, partner activation, and commercial strategy.
• Proven track record of consistently achieving success in closing and managing multi-million-dollar deals across various categories, including financial and insurance partnerships, with robust revenue growth accomplishments.
• Deep understanding of the collector car market, automotive industry, premium brand marketing, and financial services partnerships is highly preferred.
• Experience building and leading high-performance sales and partnership teams in a fast-paced, entrepreneurial environment.
• Exceptional negotiation, communication, and presentation skills.
• Strong analytical abilities with hands-on experience using CRM systems, AI/analytics platforms, sales forecasting tools, and ROI measurement frameworks.
• Bachelor's degree in business, Marketing, Communications, Data Analytics, or a related field required.
• Willingness and ability to travel extensively (up to 40-50%) to manage events and cultivate relationships.

Nice To Haves

• MBA or advanced degree a plus.
• Industry knowledge: Deep understanding of the collector car market, automotive industry, premium brand marketing, and financial services partnerships is highly preferred.

Responsibilities

• Build, mentor, and lead a high-performing team of partnership managers, account executives, and activation specialists.
• Design and execute data-driven strategies using AI, advanced analytics, market intelligence, and predictive modeling to identify, prioritize, and secure high value partnerships and sponsorships.
• Identify, negotiate, and close multi-year commercial partnerships across various categories, including insurance, automotive financial services, luxury brands, technology, and other strategic collaborators aligned with Barrett-Jackson's audience, values, goals, and objectives.
• Lead the full sales cycle for title, presenting, category sponsorships, and oversee activations that deliver measurable ROI while enhancing BJACs digital content and experience.
• Lead the strategy, sales, and operations for the Exhibitor Marketplace at all Barrett-Jackson auctions, growing participation from automotive suppliers, art dealers, apparel brands, collectibles, consumer goods vendors, and other businesses that add value to the BJAC event experience.
• Own revenue targets across partnership verticals, sponsorships, and exhibitor sales. Manage budgets, forecasts, and performance metrics using data and AI tools.
• Collaborate with marketing, operations, production, consignment, and technology departments to seamlessly integrate partners into live auctions, special events, the digital platforms, and broadcast programming for maximum visibility and impact.
• Cultivate and maintain executive level relationships with key partners. Ensure high levels of satisfaction through exceptional service, customized solutions, and successful activations.
• Stay ahead of industry trends with special attention to automotive, luxury goods, financial services, and live events. Leverage AI, data analytics, and digital tools to uncover new partnership verticals and innovative revenue opportunities.
• Oversee contract negotiations, legal reviews, and fulfillment to ensure alignment with Barrett-Jackson's brand standards and business goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive