Senior UX/UI Designer

GEICO•Bethesda, MD

4d•$109,675 - $172,200•Hybrid

About The Position

GEICO is looking for an accomplished, customer-obsessed, results-oriented Senior UX/UI Designer to design high-quality solutions that put the customer at the center and move the business forward. This role blends strong core design craft with fluency in AI-assisted workflows and rapid prototyping, using both to explore, validate, and ship better solutions faster across any kind of project, not just AI-driven ones. Collaborates directly with product management, business, and engineering to develop solutions that meet customer and business needs, staying ahead of emerging design and AI tools to advance the practice of UX/UI design. As a Senior UX/UI designer you will be responsible for building functional prototypes and experimental interfaces to test and de-risk new concepts before full production. You will be part of a multi-disciplinary design and research team that values people, human-centered design and a growth mindset.

Requirements

Bachelor’s Degree in a related field
5+ years of experience (or 3+ with Masters degree) with User Experience design
Experience designing for cross channel e.g. responsive web and native mobile interfaces
Demonstrate ability to work across design processes e.g. user research, user experience design, UI design and specifications
Demonstrated experience incorporating AI tools or AI-assisted workflows into design practice, whether developed through formal roles, side projects, or self-directed learning
Solid knowledge of AI, ML, and generative AI capabilities and how they apply to product design
Ability to design, test, and demonstrate responsible AI interaction patterns through clickable or conversational prototypes
Ability to collaborate with Product Management, Engineering, and Operations teams
Effective communication and storytelling skills
Proficiency with design tools (i.e., Figma) and AI-assisted design tools to deliver concepts and enable successful collaboration across teams
Familiarity with working in an established design system and agile development teams

Responsibilities

Collaborates with product, engineering, and business teams to uncover customer and business needs
Translates complex ideas, including AI-driven and data-informed concepts, into understandable solutions that evolve and enhance the product experience
Understands and navigates the emerging AI and generative AI landscape to inform high-quality design solutions across all kinds of projects, not just AI-specific ones
Advocates for a responsible and ethical approach to AI in products and experiences
Manages through shifting priorities to provide clear direction and input on product prioritization and support early product definition
Advocates for the customer through human-centered design methods, including discovery, research, and user testing
Facilitates and participates in workshops with internal and external stakeholders to align with business needs
Creates process and user flows, wireframes, journey maps, and user interface specifications, using AI tools to accelerate exploration and iteration
Delivers design assets for acceptance, development, and delivery to market in partnership with engineering