Senior Upper Funnel Marketer

Rover.com•Seattle, WA

1d•Hybrid

About The Position

As a Sr. Marketing Manager, you are the definitive architect of Rover’s consideration engine. While a separate Brand team defines our identity, you own the strategic deployment of that identity across upper-funnel channels (Linear TV, OTT/CTV, Audio, Podcast, OOH, Programmatic etc.) to drive measurable business impact and growth. You are a "Master of the Craft" who can operate independently without the need for daily functional support. You will take the lead on two key initiatives: stewarding a massive media investment with surgical precision through advanced measurement (MMM/Geo-Uplift) and pioneering the future of our marketing operations. This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate.

Requirements

10-12+ years of relevant experience in high-scale media strategy with a consumer brand (ideally a two sided-marketplace). You have demonstrated expertise in leverage upper funnel channels to drive new customers and know how to measure the impact.
You have demonstrated improvements to workflow automation, leveraging Scripts,Python, SaaS tools and AI. Your successes have given you and your prior team significant leverage. You can be relied on to be the team’s AI expert and find ways to expand their capabilities.
Hands-on experience with Geo-Uplift testing implementation and the tactical actioning of MMM results.
Bachelor’s degree required; Master’s degree in a quantitative or business field is a plus, work experience will absolutely be taken into account.
Experience managing, and holding agencies accountable for results and managing an RFP process
You can work with internal Brand teams and Marketing Data Science, speaking the language of creative and Data, depending on your audience.
You have an excitement to learn new things and continually challenge yourself with new ideas.

Nice To Haves

Experience in building or implementing AI-driven systems that have improved a marketing team's delivery capacity is a strong plus.
International Experience : This role will impact Rover’s US and INTL businesses, experience managing campaigns in the UK and the EU is a plus.
Pet-Related Brand experience

Responsibilities

Autonomously drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration. You set the goals and OKRs that determine how we win in the upper funnel.
Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts.
Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance-data feedback loop they need.
Demonstrate best-in-class expertise in Linear TV, OTT, CTV, Audio, and OOH and Programmatic channels. You are an expert in media buying, media negotiations, inventory quality, and placement strategy.
Manage external agency relationships of high complexity and impact. You do not just manage them; you coach them to meet Rover’s high performance standards and hold them accountable to performance benchmarks.
Manage large-scale program budgets with accuracy. You are the model for financial organization and attention to detail with your budget.
You can work with Marketing Data Science in developing new marketing metrics and measurement frameworks. You own the interpreting and application of Rover’s Media Mix Modeling (MMM) for your channels as well as proposing Geo-Uplift tests to prove the incrementality of upper-funnel spend.
Work exclusively on highly complex issues, such as solving for signal loss in CTV or optimizing multi-channel attribution in a privacy-first environment.
Identify and execute on massive process efficiencies by automating marketing workflows. You won’t just use AI tools; you will operationalize them into the department.
Deeply understand the broad array of AI tools available and architect the appropriate scenarios for their use to solve complex business problems.
You are a highly effective communicator who understands when and how to share key information. You distill complex media and AI concepts for executive stakeholders.
Set up business rhythms to share findings across the organization, up-leveling the entire marketing team’s understanding of prioritization and efficiency.

Benefits

Competitive compensation
401k match
Long-term incentive plan with a company performance-based cash payout
Flexible PTO
Competitive benefits package, including medical, dental, and vision insurance
Commuter benefits
Bring your dog to work (and unlimited puppy time)
Pet benefits, including $1000 toward adopting your first dog or cat
Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
Regular team activities performed in-person and virtually