Senior Traffic Manager
About The Position
The Senior Traffic Manager will run large, complex managed-service campaigns end to end across CTV, online video, display, audio, and YouTube. The role executes campaigns using Equativ’s platform and major external DSPs, serving as an operations partner to top agencies, an expert on audio and streaming products including Spotify, and a contributor to new platform partnerships. The role reports to the Director of Traffic Management and works daily with Sales, Account Management, Product, and Finance. The position manages campaign setup, pacing, delivery, revenue optimization, and KPI performance. It translates insertion orders and media plans into campaign builds, manages recurring and flighted programs for top accounts, monitors performance, and resolves delivery issues. It also launches and optimizes campaigns across external DSPs and premium partner environments, manages platform access and campaign components, and reconciles delivery across platforms and third-party ad servers. Equativ is an independent ad platform serving advertisers, media owners, and technology partners with SSP, curation, and retail media services and technology. Following a merger with Sharethrough and the acquisition of Kamino Retail, the company focuses on privacy-first programmatic video, CTV, and data-driven solutions. It has over 750 employees across 19 countries and describes its workplace as dynamic and flexible.
Requirements
- At least 4 years of experience in programmatic campaign management, ad operations, or trading at an agency, DSP, or SSP.
- Hands-on experience with one or more of The Trade Desk, StackAdapt, DV360, Walmart DSP (Walmart Connect), Nexxen, or Amazon DSP.
- Track record of managing high-budget, multi-channel campaigns concurrently with strong pacing and budget control.
- Deep knowledge of CTV/OTT and online video, including VAST/VPAID, app and channel targeting, deal IDs, and PMPs.
- Working knowledge of ad serving and verification, including CM360 tags, macros and cache-busters, DoubleVerify, IAS, and impression and click tracking.
- Strong Excel or Google Sheets skills and comfort pulling and reconciling data across platforms.
- Clear, calm, solutions-oriented communication with agencies and internal teams.
Responsibilities
- Manage complex live campaigns end to end, including setup, pacing, delivery, revenue optimization, and KPIs.
- Translate insertion orders and media plans into campaign builds covering flights, budgets, targeting, frequency, audiences, inclusion lists, deals and PMPs, creative, and tracking.
- Manage recurring monthly and flighted programs for top accounts, including multi-language and multicultural campaigns.
- Monitor delivery and KPIs, including VCR, CTR, viewability, reach, and CPA, and resolve under-delivery or performance issues.
- Collaborate with sales, support, and technical teams to ensure campaign delivery.
- Build, launch, and optimize campaigns in The Trade Desk, StackAdapt, DV360, Walmart DSP, Nexxen, and Equativ’s internal platform.
- Set up and manage seats, advertisers, pixels, audiences, and deals in DSPs, while maintaining clean access and billing.
- Traffic campaigns on premium and partner environments including Spotify, Amazon, Netflix, Disney/Hulu, YouTube, and Twitch.
- Reconcile delivery across platforms and third-party ad servers and resolve discrepancies with partners.
- Serve as an operations partner to top agencies, provide expertise on audio and streaming products, and help build platform partnerships.
Benefits
- Dynamic, flexible workplace
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
