Senior Traffic Manager

Equativ•New York, NY

12d•$85,000 - $95,000

About The Position

Equativ is hiring a Senior Campaign Manager to manage large, complex managed-service campaigns from end to end across CTV, online video, display, audio, and YouTube. The role executes campaigns using Equativ’s platform and major external DSPs, serves as an operations partner to top agencies, provides expertise in audio and streaming products including Spotify, and helps build platform partnerships. The position reports to the Director of Traffic Management and works closely with Sales, Account Management, Product, and Finance.

Requirements

At least 4 years of experience in programmatic campaign management, ad operations, or trading at an agency, DSP, or SSP.
Hands-on experience with one or more of the following platforms: The Trade Desk, StackAdapt, DV360, Walmart DSP/Walmart Connect, Nexxen, or Amazon DSP.
A track record of managing high-budget, concurrent, multi-channel campaigns with strong pacing and budget control.
Deep CTV/OTT and online video knowledge, including VAST/VPAID, app and channel targeting, deal IDs, and PMPs.
Working knowledge of ad serving and verification, including CM360 tags, macros and cache-busters, DoubleVerify, IAS, and impression and click tracking.
Strong Excel or Google Sheets skills and comfort pulling and reconciling data across platforms.
Clear, calm, solutions-oriented communication with agencies and internal teams.

Responsibilities

Manage campaigns end to end, including setup, pacing, delivery, revenue optimization, and KPI management.
Translate insertion orders and media plans into campaign builds covering flights, budgets, targeting, frequency, audiences and inclusion lists, deals/PMPs, creative, and tracking.
Manage recurring monthly and flighted programs for top accounts, including multilingual and multicultural campaigns.
Monitor delivery and KPIs daily, including VCR, CTR, viewability, reach, and CPA, and address under-delivery or performance issues proactively.
Collaborate with sales, support, and technical teams to ensure campaign delivery.
Apply technical expertise across ad operations systems, DSPs, SSPs, and ad servers.
Build, launch, and optimize campaigns in The Trade Desk, StackAdapt, DV360, Walmart DSP, and Nexxen, as well as Equativ’s internal platform.
Set up and manage seats, advertisers, pixels, audiences, and deals in DSPs, and maintain access and billing.
Traffic campaigns on premium and partner environments including Spotify, Amazon, Netflix, Disney/Hulu, YouTube, and Twitch.
Reconcile delivery across platforms and third-party ad servers and resolve discrepancies with partners.