Sr Technical Application Engineer

Border States•Village of Pewaukee, WI
•$98,000 - $145,000•Onsite

About The Position

The Senior Technical Application Engineer leads day-to-day operations promoting sales, securing orders, and providing quality customer service focused on Siemens Medium Voltage (MV) solutions. The role provides proactive product and system application support to customers and branches, evaluates new products, recommends stock levels, helps resolve complex product technology issues, and supports customer field projects through troubleshooting, training, and documentation. The position supports Border States’ Siemens MV solutions portfolio by creating demand, influencing product specifications, and positioning the solutions through Border States as the distributor. It develops technical relationships with utilities, engineering procurement and construction firms, consultants, customers, and other utility-market stakeholders. The engineer leads training and demonstrations, conducts product application assessments, supports product launches and updates, and contributes to technical product planning and sales. The position is based in Fargo, North Dakota; Pewaukee, Wisconsin; or Greenville, South Carolina, and requires frequent travel.

Requirements

  • Bachelor’s degree in a technical or engineering field, or equivalent experience.
  • At least 5 years of experience with the technical and business aspects of the focus area.
  • Excellent customer service skills, including competence, accuracy, responsiveness, and engagement.
  • Ability to plan, organize, and present effectively.
  • Excellent attention to detail and organizational skills.

Nice To Haves

  • At least 5 years of experience in the Siemens MV solutions portfolio.
  • Experience working with electric utilities, engineering procurement and construction firms, or power distribution systems.
  • Knowledge and technical competence in electrical utility distribution and transmission systems.
  • Strong working knowledge of Microsoft Windows, Microsoft Office (Excel, Access, and PowerPoint), the internet, email, and SAP software.
  • Excellent interpersonal, written, and verbal communication and customer service skills.

Responsibilities

  • Lead day-to-day operations promoting sales, securing orders, and providing customer service for Siemens MV solutions.
  • Take responsibility for a Center of Excellence based on the assigned area of focus.
  • Develop internal and external training strategies for one or more focus areas.
  • Mentor new hires and help coworkers learn the position.
  • Provide specialized technical product support to branches and customers, responding to customer requests and following up on quotations and technical inquiries.
  • Contribute to planning and selling Border States technical products and services and support promotion of agency and distribution lines.
  • Support Siemens MV portfolio growth by creating demand, influencing product specifications, and positioning Siemens MV solutions through Border States as the distributor.
  • Participate in technically difficult discussions with consultants, customers, and employees about product specifications.
  • Maintain continuous contact with customers’ engineering staff and consultants and build technical relationships with utilities, engineering procurement and construction firms, and other utility-market stakeholders.
  • Maintain in-depth knowledge of assigned product areas and working knowledge of Siemens MV products and applications, including reclosing devices, distribution and substation switches, fuse-saving devices, protective relays, and distribution automation solutions.
  • Resolve complex product technology issues and assist sales engineers and customers as needed.
  • Enter TCCM cost-savings documentation relevant to the assigned customer base.
  • Lead training on new and existing technical product lines and applications in specified product areas.
  • Conduct product demonstrations and application-focused presentations for customers, consultants, sales teams, and internal stakeholders on Siemens MV solutions.
  • Provide field troubleshooting assistance, training, and information and documentation support.
  • Conduct product application assessments, including TCCM savings, duplicate-item elimination, material consolidation, alternatives to materials, equipment, methods and practices, and relevant regional, industry, and national standards.
  • Perform product updates and new product launches for branches and customers as required.
  • Attend and assist with trade shows and training programs as needed.
  • Provide technical training and presentations to Border States personnel and external customers.
  • Ensure existing product demonstrations are in functional condition.
  • Provide input to pricing and purchasing departments on product evaluations, code descriptions, inventory management, pricing developments, and related functions.
  • Maintain familiarity with relevant SAP processes to support order entry and management.

Benefits

  • Health benefits
  • Dental benefits
  • Vision benefits
  • Accident, critical illness, and hospital indemnity coverage
  • Flexible spending account (FSA) and health savings account (HSA)
  • Employee Stock Ownership Plan (ESOP)
  • Disability benefits
  • 401(k) retirement plan
  • Life insurance
  • Employee Assistance Program
  • Paid holidays
  • Paid volunteer time
  • Personal leave time
  • Bonuses upon achievement of branch and company goals
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service