Senior Strategy Manager

TELUS • Toronto, ON

8d • Hybrid

About The Position

Our team and what we’ll accomplish togetherAs the Senior Strategy Manager, 1:1 Communications, you will own the strategic roadmap for our Always-on Awareness and Service communications. This role is deeply focused on transforming how we work by leveraging advanced automation, continuous process optimization, and AI enablement to scale our communications and enhance our targeting capabilities.You will lead complex cross-functional initiatives, guide strategic decisions, and influence senior leadership. Success in this role requires deep strategic vision, a passion for operational excellence, expertise in marketing automation, and the ability to architect seamless, always-on customer journeys.

Requirements

• 5+ years of experience leading marketing strategy, change management, and high-visibility, complex organizational initiatives.
• Proven track record of defining and executing transformational strategies to build adaptable, scalable business solutions.
• Strong expertise in driving process improvement and automation, leveraging Six Sigma methodologies and emerging AI capabilities.
• Exceptional stakeholder management and executive communication skills, with a demonstrated ability to influence and drive alignment across matrixed organizations.
• Extensive experience orchestrating Agile pods, squads, and cross-functional teams to deliver rapid results in fast-paced, dynamic environments.
• Adept at navigating ambiguity, designing strategic frameworks from the ground up, and pivoting seamlessly based on real-time performance data and evolving business needs

Nice To Haves

• Direct experience implementing or utilizing AI-driven solutions for process optimization, efficiency gains and to support strategic, transformational programs
• Experience in the telecommunications industry or another complex, cross-channel, data-rich, customer lifecycle-driven business.
• Hands-on experience or strategic oversight of leading marketing automation platforms (e.g., Adobe Journey Optimizer, Salesforce Marketing Cloud).
• Bachelor’s degree or similar post-secondary degree; an MBA or background in management consulting, corporate strategy, or business transformation is highly valued.

Responsibilities

• Define and own the long-term strategic roadmap for Always-on Awareness and Service communications across all channels (email, MMS/RCS, push, etc.). Ensure these critical touchpoints deliver a frictionless customer experience while driving business value.
• Lead process optimization initiatives to eliminate silos and streamline campaign execution. Build, refine, and enable advanced targeting frameworks to ensure all customer interaction solutions are highly personalized, accurate, and scalable.
• Champion the integration of advanced marketing automation to scale 1:1 communications. Identify and advocate for opportunities to leverage AI for process optimization, effective journey mapping, and operational efficiencies.
• Act as the strategic 'engagement backbone,' ensuring all targeting and retargeting tactics adapt dynamically to customer behavior while overseeing contact frequency rules and arbitration strategies to minimize customer fatigue and DNCs.
• Partner with senior leaders across Marketing, Channels, Product, Engineering, and Operations. Influence prioritization, secure buy-in for automation and process shifts, and ensure 1:1 communications are effectively applied across priority business initiatives.
• Lead, mentor, and inspire team members and broader cross-functional pods/squads. Cultivate a high-performance culture focused on strategic thinking, continuous process improvement, and agility.
• Champion a test-and-learn culture by designing A/B testing frameworks, monitoring campaign ROI, and utilizing closed-loop measurement to continuously optimize journeys and deprioritize low-value activities.

Benefits

• Opportunities for personal development through training, networking and career development.
• An organization that actively supports you giving back to the community you live in.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior