Senior Strategist

Rethink Canada•Toronto, ON

2d•CA$90,000 - CA$110,000•Hybrid

About The Position

At Rethink, our promise to you is that you will do the best work of your career. In order to do that, we’ll create and promote an environment where people are happy, inspired and empowered. We back that promise by committing to remain an independent creative agency. So if you’re ready to do the best work of your career while having fun, then read on. Rethink is looking for people who are high-energy, ambitious and genuine. Rethinkers are people who are interested and interesting, relentless, responsible and respectful. They’re people you would want to hang out with and be inspired by. Rethinks don’t settle – we have a visceral discomfort with the status quo – as a result we’re constantly challenging, learning, growing and enthusiastically ambitious to make things better. At Rethink, the strategy department are facilitators of the culturally relevant, exciting work – to do that, we need to be category experts, advertising experts while working collaboratively with all teams. Strategy is about making choices and presenting these choices in a clear, concise way to support and sell creative. As a senior strategist, you’ll frequently collaborate with your Director to ensure alignment and excellence in strategic communications to craft strategy for the brands you work on. You’ll work closely with creative and accounts to identify and frame the right problem to inspire the best solutions.

Requirements

Resourceful problem solving skills
Critical thinking skills
Effective communication approaches
3-5+ years’ experience in brand strategy
A passion for continuing to grow your craft, advertising and creation
A passion for great work and a genuine desire to impact it
Strong presentation and communication skills
Ability to work independently as well as on a team
A "can-do" attitude – no ask is too big or too small for you
An entrepreneurial spirit – you take ownership of your work and bring fresh thinking to the table
A proactive approach – you can see the destination, and you know how to build the path there
A knack for applied strategy - you have the ability to translate strategic intention into actionable work

Responsibilities

Independently craft longer term positionings and campaign strategies for the brands you work on.
Use data about brands, their consumers, competitors and culture to inform your approach.
Work hand in hand with the creative team - before, during and after creative briefs - to fuel and elevate ideas that will resonate with people.
Foster strong relationships with clients and help guide them through strategic decisions.
Provide recommendations on research approaches that both inform creative development and measure effectiveness.
Be a part of a growing strategy team and have the ability to mentor new and aspiring strategists.