Senior Strategist

SHADOW•New York, NY

23h•$90,000 - $120,000•Hybrid

About The Position

SHADOW is seeking a Senior Strategist to develop integrated marketing strategies for agency clients. This role involves reporting to the Strategy Director and Executive Creative Director, and overseeing a Creative Strategist. The ideal candidate is self-motivated, organized, and curious, with over 6 years of experience in developing 360° marketing programs across social, influencer, PR, events, and content, either in-house or at an agency. A portfolio submission is required.

Requirements

6+ years of work experience in developing 360° marketing programs across social, influencer, PR, events and content, either in-house for a brand or in an agency setting.
Proven grasp of different marketing functions and how creative and conversation spreads across channels & platforms.
Expertise in culture, cores, communities and comment sections.
Knowledge of trends, memes, and social media.
Comfort working on CPG brands as Tech, and ability to adapt to cultural, regulatory and creative nuances across categories.
Portfolio submission required.

Nice To Haves

Interest or experience with music, festivals and concert partnerships.

Responsibilities

Craft compelling strategic narratives and lead integrated campaigns across paid, owned, and earned channels to address client challenges and needs.
Build multi-channel marketing calendars and communications plans that align creative, influencer, earned, and experiential workstreams.
Unlock unique insights, design frameworks, and deliver clear and actionable briefs to inspire and direct integrated teams.
Lead concepting and execution of social campaigns in partnership with creative, production, and talent teams, and support evergreen and creator teams with ideation.
Drive the gathering of research, insights, and trends using qualitative and quantitative methods across consumer intelligence tools, social listening, and competitive/content audits.
Lead internal and external creative testing to measure effectiveness, impact, and risk.
Lead integrated campaign reports that synthesize performance into clear takeaways and next steps.
Serve as a trusted strategic advisor to clients and account teams, leading presentations, joining client meetings two to three times a week, and contributing to weekly status calls.
Assist in the development of, as well as lead, integrated brainstorms and workshops for the agency, clients, and partners.
Communicate and collaborate with internal teams and external IATs to keep integrated account work aligned and moving.