Senior Strategist

Ogilvy•New York, NY

4d•$60,000 - $140,000

About The Position

Senior Social Strategists develop the social strategy on a robust account, creating strategic approaches to maximize the impact of the overarching brand story. They possess a strong understanding of social platforms and are involved in all aspects of a social project, including identifying brand issues, conducting competitive benchmarks, forming recommendations, building program architecture, and defining performance drivers and KPIs. Strategists advocate for appropriate social platform actions to implement strategies and build consensus within internal and client teams to achieve results.

Requirements

3-5 years experience in social marketing, with proven examples of strategies developed within the social media space
Understands client’s business and can connect business challenges and social strategy/tactics
Expert in understanding of social media and established understanding of the wider digital communications landscape
Passionate about quickly evolving digital/social media environment with a strong point of view to share with clients and colleagues
Research skills, with the ability to generate data-based insights to weave into the strategy process
Eye for innovation and next emerging platform or partner to consider as part of social strategy results
Superior communication, organizational, and time management skills
Applying social/digital media in your own life – please include links to your relevant social media spaces if applicable
Previous experience in social oriented agency preferred

Responsibilities

Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, etc.)
Analyze available insights and define overall strategy in terms of Distribution and Amplification. (May include competitive analysis.) Select platform and define role and objective of each one in the global plan
Define content amplification principles including segmentation and contextualization approach
Map all distribution segments per platform and associate budget needed based on KPI/objectives
Recommend the format and placement to be leveraged based on the objectives of the campaign taking into consideration the budget limitation
Define the right advertising pressure to put in place to achieve the goals taking into consideration the budget limitation
Define the general tagging strategy, based on client requirements, including conversion tracking, page level conversion rate (funnel conversion), and re-engagement of people that did not convert with specific messages based on their last stage in the conversion funnel
Define the general approach to custom targeting by identifying the data available that can be leveraged to develop unique targeting based on client knowledge/databases
Integrate in their strategies A/B testing and messaging matrix based on multiple targeting
Prepare/present necessary reporting for client/agency senior stakeholder distribution, based on drivers of performance and the KPI’s framework designed in its strategy
Responsible of evaluation of execution resources needed and of drafting budget