Senior Strategist

Hudson Rouge•New York, NY

20h•Hybrid

About The Position

Hudson Rouge, part of WPP, is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Hudson Rouge is in search of a SENIOR STRATEGIST The Opportunity: As a Senior Strategist, you will be a key contributor to a human-centered approach that translates human empathy and an understanding of the world into meaningful and impactful experiences. Working as an integral part of an integrated strategy team, you will play a critical role as a core team member, contributing across all phases of strategic work, including brand strategy, creative strategy, communications strategy and planning, competitive analysis, data analysis, quantitative and qualitative research, and consumer insight development.

Requirements

Curiosity and creative thinking to solve problems without a roadmap
Strong problem solving and troubleshooting skills; superior critical thinking skills
A desire to learn, and a proactive nature
Ability to communicate effectively and simply, aggregating information into an intuitive, easy-to understand flow (both orally and written)
Bachelor’s degree or equivalent experience, preferably with a related focus such as marketing, advertising, strategic planning, business strategy, psychology, sociology, or anthropology.

Responsibilities

Independently execute environmental and trend analyses, and translate into insights
Support quantitative and qualitative research
Dive deeply into data and user analytics to understand behaviors and results, and develop actionable recommendations
Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business-critical must-wins
Drive prioritization efforts to identify highest-value opportunities
Help craft measurement plans to understand impact of solutions and drive optimization over time
Participate in and facilitate workshops with clients to help push strategic discussions and alignment
Partner with strategy leads, creative teams and account leadership to deliver on all client needs