Senior Strategist
About The Position
Movers+Shakers is a creative agency built for the era of social and agility, acting as a creative AOR, influencer agency, and production house. They focus on driving cultural relevance with Gen Z and Millennials, working with brands like e.l.f., Netflix, Tinder, and Amazon. The agency has received recognition from Fast Company and Ad Age for its innovation and creative work. The Senior Strategist role involves leading the development of social-first brand, content, channel, and campaign strategies, rooted in audience behavior, cultural insight, and business objectives. This role requires partnering cross-functionally with Creative, Account, Influencer, and Production teams, and serving as a strategic partner to clients. The position emphasizes turning research and data into actionable insights, developing social and content strategies, identifying cultural shifts, crafting creative briefs, and defining measurement frameworks. The role also involves partnering with Creative to translate insights into social-first creative ideas, leading brainstorms, and ensuring creative work is audience-led and culturally relevant. Additionally, the Senior Strategist is expected to stay updated on industry trends, manage and mentor peers, and contribute to Movers+Shakers' position as an industry thought leader.
Requirements
- 5-8 years of client-facing social strategy and/or social media management experience in a creative agency setting
- Strong experience in brief writing, and building strategic frameworks + narratives
- Strong experience in social listening/social-first research, audience research, trend forecasting, and cultural analysis
- Experience with and interest in social platforms including TikTok, Meta, YouTube, Pinterest, Reddit, etc.
- Experience with data, analytics and content reporting
- Strong copywriting and ideation skills
- Passion for client services and cross-functional collaboration
- Multi-tasker, comfortable managing multiple projects simultaneously in an agency environment
- Leadership ability, able to guide and empower teams and clients to achieve goals with bold thinking
- Proactive self-starter with finger on the pulse of new innovations and opportunities
Responsibilities
- Lead the development of social-first brand, content, channel and campaign strategies rooted in audience behavior, cultural insight and business objectives.
- Partner cross-functionally with Creative, Account, Influencer and Production teams to translate strategy into clear, inspiring direction for the work.
- Serve as a strategic partner to clients and teams, bringing proactive POVs, identifying opportunities and challenging teams to make the work more relevant, distinctive and effective.
- Turn audience research, cultural trends, social listening and performance data into actionable insights and strategic opportunities.
- Develop social and content strategies that define the audience, brand role, channel roles, content territories and principles that guide execution and connect to client business goals.
- Identify cultural, behavioral and platform shifts that create new opportunities for brands to participate meaningfully on social.
- Craft clear, inspiring creative briefs that give teams a strategic springboard.
- Partner with key stakeholders to define research needs, KPIs and measurement frameworks, translating performance into strategic learnings and recommendations.
- Review campaign and ongoing performance to identify broader patterns and opportunities to evolve strategy over time.
- Partner closely with Creative to turn strategic insights into social-first creative territories, platforms and ideas.
- Lead and participate in brainstorms, bringing cultural and audience inspiration that opens up unexpected creative opportunities.
- Pressure-test creative work against the strategy, ensuring ideas remain audience-led, culturally relevant and native to the platforms where they will live.
- Provide strategic guidance on content and campaign ecosystems.
- Champion ideas that go beyond expected social formats, identifying opportunities across creators, communities, culture, platforms and real-world experiences.
- Keep a consistent pulse on client competitors and other best-in-class brands to inspire new ideas and executions.
- Extend Movers+Shakers position as an industry-thought leader with insights and analysis.
- Manage, mentor and guide peers in constantly raising the bar and pushing boundaries.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
