Senior Strategist, OOH

Horizon Media•New York, NY

1d•Hybrid

About The Position

Horizon Media, founded in 1989, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Known for its innovative approach and personal client service, Horizon is consistently recognized on Best Places to Work lists. The company fosters an environment of belonging, valuing diverse perspectives and empowering employees. Their success is built on hiring talented individuals, challenging them, and providing opportunities for growth.

Requirements

BA/BS Degree or relevant work experience
2-3 years media planning and buying experience
Strong analytical and quantitative skills
Understanding of media planning terms and concepts such as GRPs, ROI, reach and frequency
Understanding of Geopath measurement methodology as well as various other available media research tools and studies
Proficiency working within Microsoft Excel and PowerPoint
A strong, effective communicator
A problem solver with the ability to develop creative solutions
Detail oriented with strong organizational skills
An effective time manager, comfortable working with multiple timelines and deliverables
Comfortable working within large sets of data and numbers
A team player, willing to roll up your sleeves
Takes pride in ownership of work and demonstrates accountability
Consistently motivated, proactive, and resourceful
Interested in the media landscape, with a desire to innovate and keep up with trends
A supporter of and advocate for diversity, equity and inclusion

Nice To Haves

Excited to mentor and teach team members

Responsibilities

Develop and present strategically focused plans and recommendations for OOH media.
Write department POVs on new opportunities and identify industry trends.
Manage OOH media plans from inception to completion, including issuing RFPs, negotiating buys, and providing supporting research and unit maps.
Collaborate with the Business Solutions Team to ensure plans align with strategy and client objectives.
Oversee the posting of media, traffic, and production processes for accurate and timely execution.
Participate in potential market rides.
Cross-check plans and supporting documents for accuracy (billing, specs, contracts).
Keep the team updated on the status and timing of deliverables.
Ensure client documents are clear, concise, and client-ready.
Maintain a thorough understanding of account/client nuances.
Manage internal and external relationships, strengthening communication with the Business Solutions team and vendors.
Maintain in-depth knowledge of available vendors and media formats.
Attend vendor meetings and presentations.
Guide junior team members through the planning process and assist with account maintenance.
Manage ongoing communication with senior leads, relaying issues and status updates.
Stay up-to-date on the OOH space, trends, vendor updates, and offerings.
Advance knowledge of the media industry, Horizon Media, and clients.
Participate in Horizon’s training programs and other industry training sessions.
Participate in strategy development and brainstorming meetings.
Collaborate with OOH vendors on innovative ideas.
Educate the Business Solutions team on OOH status, processes, and developments.
Oversee the contracting process for approved media buys.
Oversee Assistant Strategist’s follow-up in collecting signed ATBs and counter-signed contracts.
Guide the team in setting goals, project tasks, and timelines.
Provide education on best practices, media principles, and the industry.
Participate in the interview process for Assistant/Planner roles.