Senior Strategist/Associate Creative Strategy Director

Influencer•New York, NY

5h•Hybrid

About The Position

Influencer is a global creator marketing agency founded in 2015, aiming to humanize brands by placing creators at the center of marketing solutions across creative, media, and commerce. They deliver insight-driven creator campaigns to connect brands with audiences and drive measurable impact. As the world’s largest independent creator marketing agency, Influencer is powered by proprietary technology, platform partnerships, and talent relationships. They are an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, offering bespoke, enterprise-level solutions via Waves, their AI-driven operating system. With over 200 team members globally, they have executed 6,000+ campaigns for major brands like Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola. The agency is seeking a Senior Strategist or Associate Director of Creative Strategy, with the title and level commensurate with experience, to focus on evergreen client initiatives and direct client relationships within the travel category. This role involves delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling, while also leading pre-sale RFP strategy across various industries. The ideal candidate will have client-facing leadership experience, taking ownership of account needs with autonomy, and will thrive in a fast-paced environment, blending strategic vision with creative execution for standout campaigns and always-on content for travel brands. They will work directly with clients to translate business goals into influencer-led ideas and apply strategic rigor to pre-sale RFP responses for prospective clients.

Requirements

Minimum of 5- 7 years experience in a creative and/or strategy role.
Minimum of 3 years influencer marketing experience.
A digital native with a history of delivering socially led branded content.
Experience building, designing, and leading deck building.
Experience sourcing indicative creators.
Previous experience working in travel, tourism, or hospitality
On the pulse of internet culture, especially around travel, lifestyle, and destination content.
Demonstrated ability to develop compelling pre-sale RFP strategy across varied industries and client types.
Solid communication, organizational, and time-management skills.
Strong ability to distill complex client problems into strategically focused influencer briefs.
Comfortable communicating with senior stakeholders both internally and externally.
Ability to manage competing priorities and workloads.
High energy and results focused (short-term and long-term vision).
Collaborative spirit, able to work across many functions and build rapport quickly.

Responsibilities

Work closely with the VP and Creative Strategy team and account leads to define and elevate our travel creative approach.
Interpret client briefs for always-on and seasonal travel initiatives, leading internal brainstorms and client-facing creative workshops.
Develop and manage direct relationships with travel clients, ensuring creative output consistently aligns with brand guidelines and KPIs.
Lead the creative and strategic development of influencer campaigns that maximize both paid and organic reach within the travel space.
Demonstrate expertise across social-first content executions, particularly on Meta, Snap, TikTok, and YouTube, with a clear understanding of how to activate in the travel and tourism space.
Stay ahead of travel, culture, and lifestyle trends that can inform campaign creative.
Oversee creator sourcing strategies that balance destination expertise, audience targeting, and content quality.
Lead and contribute to pre-sale RFP strategy across a wide range of industries and verticals, developing bespoke creative frameworks and influencer thinking tailored to each prospect.
Present concepts and strategies confidently to senior client stakeholders.
Develop and manage relationships with internal teams and build a deep relationship with the sales team.
Represent Influencer across key IAT stakeholder meetings, presentations, and events.
Have a deep understanding of influencer marketing and the way in which brands can leverage influencer content to deliver outcomes across the sales funnel.