Senior Creative Strategist

Noom US•Princeton, NJ

1d•$105,000 - $137,000•Hybrid

About The Position

Noom is seeking a Senior Creative Strategist to own the company's bottom-of-funnel performance creative function. This role focuses on direct response advertising across paid social and digital channels. The Senior Creative Strategist will lead creative development from brief to final production, manage designers and external agencies, and guide AI platform workflows. They will also manage and develop a junior strategist, partner with media buyers and growth teams to optimize creative performance, and serve as a key strategic partner to senior marketing leadership. The role involves introducing processes to improve creative efficiency and staying current on direct response creative trends. This is a high-growth opportunity within a mission-driven digital health company.

Requirements

6–10 years of total experience; 3–5+ years specifically in creative strategy or performance creative
Background as a media buyer, art director, or copywriter who transitioned into creative strategy is strongly valued
Proven track record developing direct response ads, UGC, and performance creative across Meta, TikTok, YouTube, and other digital channels
Experience managing designers and/or external creative agencies
Strong brief-writing skills and the ability to translate business objectives into creative direction
Comfortable presenting creative strategy to senior leadership
Background at a DTC, digital-first, or high-growth startup brand strongly preferred
Light management experience or strong readiness to manage for the first time
High tolerance for ambiguity, change, and a fast-moving creative environment

Responsibilities

Own the strategy, direction, and quality of Noom’s bottom-of-funnel performance creative across paid social and digital channels
Lead creative development from brief to final production — managing designers, external agencies, and AI platform workflows
Manage and develop a junior Creative Strategist, setting them up for success on evergreen content execution
Partner with media buyers and growth teams to inform creative testing strategy and optimize for performance
Serve as a cross-functional creative partner to marketing leadership — comfortable presenting strategy and results
Introduce processes and frameworks that improve creative efficiency, iteration speed, and output quality
Stay current on direct response creative trends, emerging formats, and competitive creative strategies

Benefits

401(k) with company match
Paid holidays
Generous time off
Summer Fridays
Company-wide Summer Break week
Access to top-tier medical plans for you and your family, including a premium-free plan option
Dental insurance
Vision insurance
Life insurance
Paid parental leave
Stock awards
Performance-based bonus
Exclusive access to Noom’s products