Senior Creative Strategist

Noom US • Princeton, NY

1d • Hybrid

About The Position

Our Marketing team drives Noom’s growth by connecting people to programs that help them live healthier lives. Our performance creative function is at the heart of that — turning ideas into direct response ads that convert intent into action. As we continue to grow, we’re seeking a Senior Creative Strategist to own Noom’s bottom-of-funnel performance creative function. You’ll take over an established, active creative workstream focused on direct response advertising, lead a junior strategist, and serve as a key strategic partner to media buying, growth, and senior marketing leadership.

Requirements

• 6–10 years of total experience; 3–5+ years specifically in creative strategy or performance creative
• Proven track record developing direct response ads, UGC, and performance creative across Meta, TikTok, YouTube, and other digital channels
• Experience managing designers and/or external creative agencies
• Strong brief-writing skills and the ability to translate business objectives into creative direction
• Comfortable presenting creative strategy to senior leadership
• High tolerance for ambiguity, change, and a fast-moving creative environment

Nice To Haves

• Background as a media buyer, art director, or copywriter who transitioned into creative strategy is strongly valued
• Background at a DTC, digital-first, or high-growth startup brand strongly preferred
• Light management experience or strong readiness to manage for the first time

Responsibilities

• Own the strategy, direction, and quality of Noom’s bottom-of-funnel performance creative across paid social and digital channels
• Lead creative development from brief to final production — managing designers, external agencies, and AI platform workflows
• Manage and develop a junior Creative Strategist, setting them up for success on evergreen content execution
• Partner with media buyers and growth teams to inform creative testing strategy and optimize for performance
• Serve as a cross-functional creative partner to marketing leadership — comfortable presenting strategy and results
• Introduce processes and frameworks that improve creative efficiency, iteration speed, and output quality
• Stay current on direct response creative trends, emerging formats, and competitive creative strategies

Benefits

• 401(k) with company match
• Paid holidays
• Generous time off
• Summer Fridays
• Company-wide Summer Break week
• Access to top-tier medical plans for you and your family, including a premium-free plan option
• Dental insurance
• Vision insurance
• Life insurance
• Paid parental leave
• Stock awards
• Performance-based bonus
• Exclusive access to Noom’s products

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed