Senior Strategic Planning Manager
About The Position
The Senior Manager, Strategic Planning supports the development and implementation of fan growth strategies through strategic analysis, business planning, performance measurement and cross-functional program management. This role serves as a key contributor to the Global Fan Marketing strategy function, helping transform consumer insights, business performance and market intelligence into actionable recommendations that guide marketing priorities and enterprise decision making. Working across Global Fan Marketing and broader cross-functional teams, the Senior Manager manages strategic planning workstreams, develops executive-ready analyses, monitors business performance and helps establish scalable planning processes that strengthen the NBA's fan growth capabilities.
Requirements
- Bachelor's degree required.
- 5+ years of experience in strategy, marketing, consulting, analytics or related disciplines.
- Experience managing complex cross-functional projects.
- Experience developing executive presentations and strategic recommendations.
- Strong analytical background with experience leveraging consumer insights and performance data.
- Strong analytical and critical thinking skills.
- Excellent written, verbal and presentation abilities.
- Experience translating data into actionable business insights.
- Strong project management and organizational skills.
- Advanced PowerPoint and Excel skills; familiarity with visualization tools is a plus.
- Curiosity, initiative and a consumer-first mindset.
Nice To Haves
- Sports, entertainment, media or consumer brand experience preferred.
- Passion for basketball and understanding of the NBA fan ecosystem preferred
Responsibilities
- Support the development of fan growth strategies through research, analysis and business planning.
- Coordinate annual planning cycles, strategic reviews and priority-setting initiatives.
- Develop executive presentations, business cases and strategic recommendations for senior leadership.
- Maintain planning frameworks, strategic roadmaps and organizational priorities.
- Analyze fan behavior, consumer insights, business performance and industry trends to identify opportunities for growth.
- Partner with Consumer Insights and Data Strategy & Analytics to translate data into actionable business recommendations.
- Conduct competitive benchmarking and marketplace assessments to inform strategic decision making.
- Support audience prioritization and opportunity sizing exercises.
- Develop dashboards, scorecards and reporting that evaluate fan growth initiatives.
- Track performance against strategic objectives and identify optimization opportunities.
- Support measurement frameworks that enable consistent evaluation across Global Fan Marketing.
- Synthesize complex data into clear insights for leadership.
- Coordinate and support strategic initiatives across cross-functional groups league-wide.
- Manage project timelines, stakeholder communications and strategic deliverables.
- Capture organizational learnings and develop repeatable planning processes.
- Support executive meetings, strategic workshops and business reviews.
- Foster a culture of cross-functional collaboration.
- Promote best practices in strategic thinking, planning and business analysis.
Benefits
- medical
- dental
- vision
- life/AD&D insurance
- short- and long-term disability
- fertility and family-forming assistance
- wellbeing allowance
- educational assistance
- mental health coaching/therapy
- tax advantaged accounts such as HSA and healthcare/dependent care FSAs
- a 401(k) retirement plan
- time off benefits that include vacation, sick time, and personal days
- annual discretionary performance bonus
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What This Job Offers
Job Type
Full-time
Career Level
Senior
