Senior Staff Product Marketing Specialist (Regional - Farmington Hills, MI)

Renesas Electronics•Farmington Hills, MI

19d•Onsite

About The Position

The Senior Staff Product Marketing Specialist/Regional Product Marketing (RPM) Specialist is responsible for the go-to-market strategy, execution, and growth within a specific territory, lifecycle management, and commercial success of the MCU/MPU/Connectivity portfolio. This role involves translating complex technical specifications into customer-resonant value propositions, acting as a "General Manager" for the region by adapting global strategy to local market dynamics, and ensuring revenue and design-win targets are met through a customer-centric approach. The specialist will collaborate with Sales and stakeholders to identify market opportunities, partner with Distribution and Design Houses to build a support ecosystem, and serve as the "Voice of the Region" to influence future product roadmaps based on local requirements and competitive shifts.

Requirements

Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields.
10+ years of experience in semiconductor, embedded systems, or related industries.
5+ years in product marketing or product line management.
Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
Understanding of Microcontroller architectures (ARM Cortex, RISC-V, etc).
Understanding of Connectivity Technology (WiFi, Bluetooth, NFC).
Understanding of Embedded software ecosystems.
Understanding of Semiconductor cost structures, wafer economics, and supply chain dynamics.
Strong business acumen with P&L ownership mindset.
Strategic thinking with data-driven decision making.
Customer-centric orientation.
High energy, self-motivation and go-getter attitude.
Excellent written and oral communications skills. Ability to present complex concepts in a clear, concise and effective way.
Excellent interpersonal skills. Ability to influence cross-functional stakeholders.
Ability to work effectively with teams located in multiple locations, time zones.
Ability to collaborate and be effective in a fast-paced environment.
Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.

Nice To Haves

Master’s degree or MBA is a plus.

Responsibilities

Demand Creation & Design-Wins: Targeting high-potential customers, executing regional seminars, tech days, partner scouting, enablement, and trade shows. Tracking the "Design-In" to "Design-Win" pipeline, uncovering and supporting opportunities to close and win. Working with distributors to support key accounts and "long tail" customers. Establishing deep customer relationships and aligning on product roadmaps and support. Adjusting local pricing to remain competitive.
Key Customer Initiatives: Developing account profiles (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org), engagement strategies, customer relationships, roadmap impact and alignment, account strategies, action plans, and long-term tracking.
Go-To-Market (GTM): Customizing collateral (pitch decks, product positioning, articles), enabling sales teams and partners on new products, fighting guides, and tech trends. Developing and nurturing the ecosystem by training partners, preparing evaluation boards, IDE support, and software libraries. Engaging with and identifying local third-party partners.
Strategy & Roadmap: Analyzing markets through a customer lens to identify emerging trends in IoT, Industrial Automation, Consumer Electronics, etc. Maintaining competitive intelligence to ensure superior pricing and performance.
Voice of the Region (VOR): Collecting specific regional requirements and advocating for their inclusion in the global roadmap. Monitoring competitor activities locally.