Senior Staff Product Marketing Specialist (Regional - Farmington Hills, MI)

Renesas Electronics•Farmington Hills, MI

11d•Onsite

About The Position

The Senior Staff Product Marketing Specialist/Regional Product Marketing (RPM) Specialist is responsible for the go-to-market strategy, execution, and growth within a specific territory, lifecycle management, and commercial success of the MCU/MPU/Connectivity portfolio. This role translates complex technical specifications into value propositions that resonate with customers, acting as a "General Manager" of that region. The specialist adapts the global strategy to fit local market dynamics, ensuring the EP & C portfolio meets revenue and design-win targets in the specific geography through a deep customer-centric approach. They collaborate with Sales and other stakeholders to identify high-value "white space" and partner with Distribution and Design Houses to build a robust support ecosystem. Ultimately, this role acts as the "Voice of the Region," ensuring that local requirements and competitive shifts directly influence the future products’ roadmap.

Requirements

Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields.
10+ years of experience in semiconductor, embedded systems, or related industries.
5+ years in product marketing or product line management.
Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
Understanding of Microcontroller architectures (ARM Cortex, RISC-V, etc).
Understanding of Connectivity Technology (WiFi, Bluetooth, NFC).
Understanding of Embedded software ecosystems.
Understanding of Semiconductor cost structures, wafer economics, and supply chain dynamics.
Strong business acumen with P&L ownership mindset.
Strategic thinking with data-driven decision making.
Customer-centric orientation.
High energy, self-motivation and go-getter attitude.
Excellent written and oral communications skills.
Ability to present complex concepts in a clear, concise and effective way.
Excellent interpersonal skills.
Ability to influence cross-functional stakeholders.
Ability to work effectively with teams located in multiple locations, time zones.
Ability to collaborate and be effective in a fast-paced environment.
Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.

Nice To Haves

Master’s degree or MBA is a plus.

Responsibilities

Identify high potential customer targets for demand creation and design-wins.
Execute regional seminars, tech days, partner scouting, enablement, and trade shows for promotion.
Track the "Design-In" to "Design-Win" pipeline to ensure future revenue security.
Uncover opportunities and provide support to close and win business.
Work with distributors to support Key Accounts and "long tail" customers.
Establish deep relationships with key customers and align on product roadmap and D-in/win support.
Adjust local pricing to stay competitive against local players or customer share, in sync with company ambition.
Manage key customer initiatives including Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, and customer organization.
Develop engagement strategies and customer relationships.
Ensure alignment with account strategy and action plans, with long-term tracking.
Customize Go-To-Market (GTM) collateral, including pitch decks, product positioning, and articles.
In collaboration with FAE/AE, train sales teams and partners on new products, fighting guides, and tech trends.
Ensure the MCU/MPU/CONNECTIVITY portfolio has the right "extras" by training partners, preparing evaluation boards, IDE support, and software libraries.
Engage with and identify local 3rd party partners.
Conduct market analysis through a customer lens to identify emerging trends in IoT, Industrial Automation, Consumer Electronics, etc.
Monitor competitors to ensure pricing and performance remain superior.
Collect specific regional requirements and advocate for their inclusion on the global roadmap (Voice of the Region - VOR).
Scout and monitor competitor activities locally.