Senior Staff Product Marketing Specialist

Renesas Electronics•Austin, TX

3d•Hybrid

About The Position

This role focuses on product marketing for MCUs, involving customer discovery, market insight, product definition, roadmap planning, business case development, competitive strategy, cross-functional leadership, early customer engagement, and NPI/lifecycle execution. The near-term priorities include validating U.S. customer requirements for next-generation products, expanding the customer and channel pipeline, defining RX-versus-RA segmentation, and creating competitive product value propositions.

Requirements

Bachelor’s or Master’s degree in electrical engineering, electronics, computer engineering, embedded systems or a related discipline.
Experience in MCU product definition, system architecture, applications engineering or technical marketing.
Strong knowledge of 32-bit MCU architectures and embedded-system trade-offs, including CPU, memory, analog/mixed-signal, low power, connectivity, security, packages, process technology, software and development tools.
Demonstrated ability to conduct customer discovery and convert ambiguous needs into prioritized, testable product requirements.
Experience building product business cases and influencing cross-functional decisions without direct authority.
Understanding of U.S. customer engagement, regional market dynamics, distribution and channel models, competitive positioning, pricing pressure and long product-lifecycle requirements.
Professional fluency in English, with strong written, presentation, executive-communication and negotiation skills.
Ability to travel regularly to customer and internal sites across the United States and collaborate effectively across Americas, Japan and global time zones.
Strong cross-cultural communication skills with the ability to work closely and effectively with Japanese teams, demonstrating cultural awareness, patience, and relationship-building capabilities.

Nice To Haves

Hands-on familiarity with Renesas RA and/or RX MCUs, especially RX200, RX600, RX700, RA4 and RA6 devices and their development ecosystems.
Experience with home appliances, motor/inverter control, industrial automation, building automation, HMI, metering or IoT applications.
Knowledge of Arm Cortex-M and proprietary MCU architectures, embedded security, capacitive touch, real-time control and functional-safety considerations.
Experience through the full product lifecycle: concept, MRD, business case, gate approval, development, NPI, customer qualification, ramp and lifecycle management.
Established network with U.S. OEMs, distributors, engineering teams, design houses, technology partners or industry ecosystems.

Responsibilities

Build direct relationships with priority U.S. customers, distributors, ecosystem partners and regional teams to uncover unmet needs, decision criteria, price thresholds, platform schedules, supply expectations and software requirements.
Translate validated needs into market requirements documents, value propositions, product specifications and platform/derivative recommendations spanning silicon, software, tools, kits, security and ecosystem assets.
Shape roadmap and lifecycle choices across RX200, RX600, RX700, RA4 and RA6 for various opportunities; define where reuse, migration, derivatives, process changes or new silicon create the strongest customer and business value.
Develop volume, ASP, revenue, margin, investment and risk assumptions; align stakeholders on target customers, design-win funnel, market window and success criteria before gate approval.
Maintain fact-based benchmarking against global and local MCU competitors, including portfolio, performance, power, security, ecosystem, quality, supply and price; convert insights into clear win themes and trade-offs.
Drive alignment with Engineering, PMO, Product Marketing, Regional Marketing, Sales, FAE, Operations, Quality and Finance; resolve requirement conflicts and keep customer commitments synchronized with feasible execution.
Secure lead customers, manage pre-NPI technical/commercial alignment, capture feedback on samples and collateral, and close requirement gaps before mass-production decisions.
Guide launch readiness, pricing logic, fighting guides, training and product collateral; monitor adoption and business-case delivery; coordinate technical updates, product changes and discontinuation communication when required.