Senior Staff Product Marketing Specialist (Regional - Farmington Hills, MI)

Renesas Electronics•Farmington Hills, MI

18d•Onsite

About The Position

The Senior Staff Product Marketing Specialist/Regional Product Marketing (RPM) Specialist is responsible for the go-to-market strategy, execution, and growth within a specific territory, lifecycle management, and commercial success of the MCU/MPU/Connectivity portfolio. This role translates complex technical specifications into value propositions that resonate with customers, acting as a "General Manager" for the region. The specialist adapts global strategy to fit local market dynamics, ensuring the EP & C portfolio meets revenue and design-win targets through a customer-centric approach. Collaboration with Sales and stakeholders is key to identifying high-value "white space," and partnering with Distribution and Design Houses to build a robust support ecosystem. Ultimately, this role serves as the "Voice of the Region," ensuring local requirements and competitive shifts influence the future product roadmap.

Requirements

Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields.
10+ years of experience in semiconductor, embedded systems, or related industries.
5+ years in product marketing or product line management.
Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
Understanding of Microcontroller architectures (ARM Cortex, RISC-V, etc).
Understanding of Connectivity Technology (WiFi, Bluetooth, NFC).
Understanding of Embedded software ecosystems.
Understanding of Semiconductor cost structures, wafer economics, and supply chain dynamics.
Strong business acumen with P&L ownership mindset.
Strategic thinking with data-driven decision making.
Customer-centric orientation.
High energy, self-motivation and go-getter attitude.
Excellent written and oral communications skills.
Ability to present complex concepts in a clear, concise and effective way.
Excellent interpersonal skills.
Ability to influence cross-functional stakeholders.
Ability to work effectively with teams located in multiple locations, time zones.
Ability to collaborate and be effective in a fast-paced environment.
Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.

Nice To Haves

Master’s degree or MBA is a plus.

Responsibilities

Demand Creation & Design-Wins Targeting: Identify high potential customers.
Promotion: Execute regional seminars, tech days, partner scouting, enablement, and trade shows.
Funnel Management: Track the "Design-In" to "Design-Win" pipeline to ensure future revenue is secure.
Opportunity: Uncover opportunities and provide support to close and win.
Distribution Management: Work with distributors to support Key Accounts and "long tail" customers.
Customers: Establish deep relationships with key customers and align on product roadmap and D-in/win support.
Price Positioning: Adjust local pricing to stay competitive against local players or customer share, in sync with company ambition.
Key customer initiatives: Account Profile (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org), Engagement strategy and customer relationship, Roadmap impact and alignment, Account strategy, Action plan, Long term tracking.
Go-To-Market (GTM) Collateral customization: Adapt high-impact pitch decks, product positioning, articles.
Sales Enablement: In collaboration with FAE/AE, train sales teams and Partners on new products, fighting guides, and tech trends to leverage.
Ecosystem Development/nurturing: Ensure the MCU/MPU/CONNECTIVITY has the right "extras" by training partners, preparing evaluation boards, IDE support, and software libraries.
Local 3rd party: Strong local engagement and partner identification.
Strategy & Roadmap Market Analysis through Customer lens: Identify emerging trends in IoT, Industrial Automation, Consumer Electronics, etc.
Competitive Intelligence: Keep tabs on competitors to ensure pricing and performance remain superior.
Voice of the Region (VOR) Feedback Loop: Collect specific regional requirements and convince the global team to put them on the roadmap.
Competitor Scouting: Monitor competitor activities locally.