Senior Sponsorships Manager

Ground News

4d • $90,000 - $125,000 • Remote

About The Position

Ground News is seeking a Senior Sponsorships Manager (Emerging Platforms) to own and scale its creator sponsorship strategy across new and emerging platforms. This is a player-coach role where the individual will build strategy, close high-value deals, hold a revenue target, and lead a small team to execute at scale. The role sits at the intersection of leadership, sales, content, and operations, translating business goals into executable plans, building creator relationships on new platforms, and ensuring sponsorship dollars deliver measurable results. The ideal candidate is a performance-driven strategic operator comfortable with ambiguity, managing large budgets in fast-paced environments, and excited to build Ground News' presence on platforms where the playbook is still developing.

Requirements

• 5+ years of experience in influencer marketing, in-house marketing, creator partnerships, or media buying with a track record of building and managing creator relationships at scale.
• Deep understanding of creator ecosystems across platforms (TikTok, Instagram, YouTube, Substack, and other emerging platforms).
• Strong commercial instincts: think in terms of ROAS, CAC, and CPM, and hold yourself and your team accountable to those numbers.
• Proven ability to close deals and hit revenue targets.
• Proven experience leading or coaching a small team with the ability to set goals and drive accountability without micromanaging.
• Self-starter who thrives in ambiguous, fast-paced environments where the playbook doesn't fully exist yet.

Nice To Haves

• Experience working in-house at a direct-to-consumer brand running creator or influencer sponsorship programs at scale.
• Experience with quota-carrying roles or performance-based compensation.
• Accountable to a revenue target before and thrived in that environment.
• Background in performance marketing, subscription products, or audience growth.
• Familiarity with how TikTok, podcasts, YouTube, Instagram, and other emerging platforms work from a creator and audience perspective.
• Interest in media, politics, or media literacy.
• Genuinely care about what Ground News is building.

Responsibilities

• Build and maintain a clear point of view on what makes a creator sponsorship convert, considering audience intent, content format, and platform context.
• Use performance data to build institutional knowledge about content formats, creator profiles, and audience segments that drive the best conversion for Ground News, and feed these insights back into discovery and strategy.
• Stay close to platform trends, creator dynamics, and audience behavior to ensure strategy reflects current content consumption patterns.
• Own sponsored creator campaigns on emerging platforms from concept to optimization, ensuring the portfolio delivers against performance goals with minimal oversight.
• Develop platform entry strategies and scale them as the business evolves.
• Lead high-value creator deals to close.
• Lead and coach a small team responsible for vetting creators, cultivating relationships, and executing campaigns across new platforms.
• Set clear goals, drive accountability, and proactively remove blockers, modeling ownership and follow-through.
• Build and refine processes as the team expands into new platforms and creator ecosystems.
• Partner with Discovery, Content, and Analytics teams to align on goals and optimize the full creator funnel.
• Develop weekly and quarterly forecasting reports and performance updates for leadership.
• Identify and build relationships with top creators across new and emerging platforms.
• Stay ahead of platform trends, creator dynamics, and audience behavior to adapt strategies quickly and capitalize on early-mover advantages.
• Work with performance data to evaluate creator quality, using metrics like ROAS, CAC, and CPM for data-driven decisions.
• Build and work with cost projection models to forecast campaign performance before committing budget.
• Gather proper business context before jumping to solutions.
• Diagnose the funnel before prescribing a fix when something is underperforming.

Benefits

• Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.
• Medical, dental, vision, and life insurance coverage for you and your family.
• Access to professional development opportunities to keep expanding your skills and career.
• Competitive bonus and incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed